In the poll, for the third point, I believe Fiat should share their engine technology. After all, all the innovations are in market because of sharing and also made our lives easier. Also, I have a small story I read about on that: In a village a farmer used to get best output every year and was given the best farmer award. He was asked, what is the secret. He says, he produces best seeds and also ensures that he distributes with neighbor field owners as well. As expected, why sharing, for which the farmer's response was that, if my neighbor's land grows with good yield then my crop will also grow better. That is because of the pollination, birds hovering around the nearby fields. Well some might say, neighbor farmers also should yield good crop but considering other factors like how they grow their crop, etc etc. Infact Fiat has developed the engine in collaboration with GM. Hence, though GM uses same engine(toned down) in Beat, there is no royalty given. When almost all engines, that's where Fiat can make their presence felt. I feel why Fiat doesn't do advertising is because, they are getting royalty for what they provide other car manufacturers. Now that their very presence is at stake, they have woken up. With respect to other points, well our forum mates have almost covered all points.