There are always such correlation between brands. Fiat's correlation could be with Enfield or Yamaha or Fujifilm or many more. It's basically fighting brand vs established, brand which gives so much (features) vs established brand that gives so little (features). e.g. when I was buying a camera, I was discussing it with Grandeur. He said Sony is like Honda City, or Toyota or Maruti. Whereas Fujifilm is feature-rich like Fiat Linea/ Punto and gives HD movie recording in a camera at a price which is half than others !! No wonder that I ended up buying Fujifilm. I always give this example to my colleagues that these are my brands.