Discussion in 'Fiat Global News' started by Viny, Nov 8, 2014.
For the specifications of the vehicle and its heavy looks, one tonne is pittance. The tiny Tata Ace does a tonne comfortably with a small engine.
This is a lifestyle, 4-door pickup truck like the Ford Ranger/Endeavour, Chevy Canyon/Colorado and to a lesser extent like the Toyota Hilux/Fortuner (though the latter is one size/segment bigger) or the Mitsu L200/Pajero Sport (also one size bigger) NOT a full-on work- or utility-truck. It is NOT a body-on-frame, but a monocoque, the same/similar as the JEEP Renegade's. There is a Doblo variant, tata ace-like work-pickup offered in Brazil, already i think.
It is very likely to be offered even in the usa as a lifestyle, luxury-work-truck (oxymoronic though that sounds to us in India!) option, as the entry-level RAM, exported out of Brazil.
There will be, soon enough, a mechanically very similar, and similarly large-ish, FIAT suv too, based off this TORO: a c-suv with a latam version, and a european one too. That presumably, though, will NOT be the 'New Avventura' planned and promised for India?
The Fiat Toro pickup (Brazil) for LatAm, but possibly also for export-as-a-Ram for the US and Mexico in full glory.
Rather Italian-sharp-sporty and all-too ravishing, saucy, funky for a 'mere' pick-up truck!
Its styling really is intriguing: it has individual design elements from the Fiat 500, the Fiat panda, and the Jeep Cherokee too. A sibling of the Jeep renegade, the Jeep c-suv 2017, and the 500X too.
If this well-known-and-followed blog-writer is correct, and me do agree with him on this, this is a comment from which much can be learned about FCA-in-general, even in India.
Even in a very very recessionary market, FIAT/FCA is profitable in brazil. And it is using this un-foreseen downturn to finally (after 'sweating' its old investments and models: from palio to punto to linea via uno and strada for all they're worth)
launch an avalanche of all-new models, starting with (a) the Jeep renegade, a big-hit, with high-margins and (b) this singularly styled 'lifestyle' pickup, i.e., the 'premiumization' startegy their 2014 plan referred to for Brazil/LatAm.
Following soon will be the: MOBI micro-cuv, also with an 'avventura'/cross avatar. And the, in early 2017, the all-new Punto and all-new Grand Sienna (which, supposedly will come to india), plus all-new Palio plus heavily-redone UNO. Plus newer, upgraded engines.
As usual, though, FIAT has no models that meet the funny-cost-price-value standards prevalent in india. The european, euro-centric models (500, 500L, 500X, the Aegea/Tipo sedan, and upcoming '500XL') obviously have no costing/pricing chance in india. Neither do many of the best Brazilian Fiat models like the Strada or this Toro.
That leaves just the Mobi, the new Punto and the new grand Sienna and/or some small Punto-sized crossover, as indian market possibilities. But they too make no sense whatsoever, given Fiat's destined to be at best smallish-sales-volumes, and this is indeed a given, IF they cannot be exported like many of the brazilian models can and will more and more.
Sure, but exported where? Obviously not to brazil/latam nor to china (where fca is fast expanding via jeep though), certainly not to say australia or korea or japan or the uk (RHD), since such models will not be welcomed in these 'developed markets'.
i.e., it is ONLY if these new models or at least one of them (since platform and powertrains will be shared) can be exported to Western Europe, or rather to s and eastern europe + turkey +say iran+egypt can the economics of the FIAT brand in india make ANY financial sense for FCA.
Which may well mean: do not bother, if the above's not possible (it may well be, however, since Europe will also get a version of the brazilian-developed punto in 2017 since the current punto will stop production by this year-end.)
And bet ONLY on Jeep (plus the high-premium brands: maserati, ferrari and alfa etc).
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