@acechip You are right to point out that Fiat is not the only 'marginal' or 'niche' manufacturer in this car bazaar: the same is true of Ford, Renault, Nissan, Chevy, Skoda and VW too. A few of these are just one trick ponies in that they have zilch brand value/trust if it weren't for the very great USP of one model each, because they were first-movers (Ecosport and Duster). But Fiat has the Punto and soon the Avventura ;-) too AND, more importantly, a something like equal share in every Tata car made at the profitable JV plant in Ranjangaon (at least 3333 in sept) + diesel engine + AMT gearbox actuator sales. So, why worry, then? Also: how do you explain the FACT that Fiat's the only non-east asian firm to have albeit off a low base significant growth year-to-date, and over the last twelve months, even as sales have been recessionary for everyone else until three months ago, when they picked up...but only for Maruti, Honda and Hyundai. Fiat's on the up, these other niche players are going down despite their hot selling one-off models. At this rate, in two years, your worries may be over! ;-) You remain right though about the Linea's potential sales being to some degree deflated by terrible marketing and advertising support, esp during the new dealer rollout phase, the stupidity of the Linea Classic idea etc. Let's see what they do with the Linea next year. Meanwhile: the Avventura's coming! Though acechip doesn't like the celebrity Ms. Khan, and I can't say I feel that she'll add too many sales, either. ;-) The Linea's charms are, apparently, lost on most buyers in its segment, their loss as much as Fiat's. But the Avventura's might be a lot more compelling?