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Fiat CUV - Avventura - Launch in Oct'14, Booking Started

Discussion in 'Fiat India News' started by Sumit, Feb 4, 2013.

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  1. Ravi

    Ravi Staff Member Janitor

    Messages:
    6,001
    Bangalore
    Grande Punto 1.3
    Now since Avventura will most probably be launched in first week of October, seems Fiat has slowed down its advertisement. These videos should be on TV so that other than Fiat fans it can be noticed.
    Though the malls display was welcome move, but they have to multiply the advertisement.

    In Bangalore, there are bookings, but as I understand the count is very few.
    prabhjot and zenwalker like this.
  2. prabhjot

    prabhjot Esperto

    Messages:
    2,444
    delhi ncr
    Interestingly: the only video review they've allowed is Autocar's, which has well over 20,000 views by now on Youtube, and climbing. I've encountered these two LiveAlive contest edits/cuts of the TVC as video ads on the internet (not on Fiat India sites). I suspect the pause in internet/facebook advertising was due to the 'shraada' (superstition!) period?

    My local Fiat dealer reports a few Avventura pre-bookings, something he did not report for the Evo. Encouraging, maybe?
    Murphy_Fiat and zenwalker like this.
  3. acechip

    acechip Superiore

    The way the photo is shot,it appears the Panda has taken a few knocks on its nose! @prabhjot, you keep on mentioning the Renegade coming in 2016. Is there a chance that it will be made in India, as opposed to CKD ? Last I checked, Fiat wanted to keep Jeep in the premium "CKD" category.
    --- Double Post Merged, Sep 29, 2014 ---
    I dont really relish my current role of CNA ie Chief Naysayer of Avventura, but what to do? Fiat is simply not giving me the opportunity to shut up. The sad fact is, cars like the new Scorpio, the Rapid/'Vento twins are really the talk of the town, inspite of the iffy DSG they now sport. Today , I saw 3 Avventuras in camouflage parked near Chandni Chowk, Pune (btw this is not remotely similar in look or geography to the CC in Dilli, just for the record). I wonder where they were off to ? Testing the TJet perhaps? Or the AMT ?
    OR is it simply the fact that they are not supposed to show the actual car in "motion" until launch ?
    What is Fiat waiting for ? Navaratri is getting over, Dussera is almost here!. People book and get cars delivered on Dussera. Look at the launch timing of the Scorpio. I am sure the dealerships will be real busy on Friday the 3rd Oct. And what will Fiat folks do ? Keep on waiting for the official launch. Why the gap between Mall preview and actual launch ? No one knows.
    I hope they have atleast taken some feedback (if at all given) during those Mall previews.
    Last edited: Sep 29, 2014
    bharath and prabhjot like this.
  4. prabhjot

    prabhjot Esperto

    Messages:
    2,444
    delhi ncr
    you keep on mentioning the Renegade coming in 2016. Is there a chance that it will be made in India, as opposed to CKD ? Last I checked, Fiat wanted to keep Jeep in the premium "CKD" category.

    I dont really relish my current role of CNA ie Chief Naysayer of Avventura, but what to do? Fiat is simply not giving me the opportunity to shut up. The sad fact is, cars like the new Scorpio, the Rapid/'Vento twins are really the talk of the town, inspite of the iffy DSG they now sport. Today , I saw 3 Avventuras in camouflage parked near Chandni Chowk, Pune (btw this is not remotely similar in look or geography to the CC in Dilli, just for the record). I wonder where they were off to ? Testing the TJet perhaps? Or the AMT ?

    What is Fiat waiting for ? Navaratri is getting over, Dussera is almost here!. People book and get cars delivered on Dussera. Look at the launch timing of the Scorpio. I am sure the dealerships will be real busy on Friday the 3rd Oct. And what will Fiat folks do ? Keep on waiting for the official launch. Why the gap between Mall preview and actual launch ? No one knows.[/QUOTE]

    About Jeep: I like to take the Fiat plan for India (part of the recently announced by Marchionne/Manley himself,global plan) at face value: it clearly states Grand Cherokee for CKD and a Jeep C-SUV for local 'industrialization'. Autocar has, quoting Fiat India and Asia-Pac sources, confirmed this (2016) twice over since. Now that is either the Renegade, or the bigger Compass/Patriot replacement which will be near-identical to it (platform, engines, transmissions etc). Autocar actually says both, one in 2016, the other in 2017.

    Mere Gossip? I don't think so. They've done most of what they said two years ago more or less on time. Except the Jeep launch itself, i hear you point out! ;-) But remember that the whole point of the Renegade and the C-SUV is sales in emerging markets (BRICS etc), the Middle East and East/West Europe, rather than the US of A.

    About the timing of the Avventura launch: not everyone in this country adheres to the navratri/dushera calender, far from it! And: why would good old desi champ, Maruti, launch the Ciaz on Oct 6, well after the 3rd?

    I know that some dealers have for months been urging fiat to launch it as you say, but remember they have the brand new Evo to capture the extra 'dushera' (superstitious! ;-)) sales, such as they are.

    The Avventura is being timed more for Diwali deliveries, i guess, precisely in order to cut through the mere clutter (Rapid/Vento dsg) and the loud noise (Scorpio). btw, the Avventura is on display in Ahmedabad right now, so they are aware of the significance (however erroneous! ;-)) of Navratri.

    Can I join the naysaying too, slightly? I have to admit the Avventura will do well to sell say 2/3 as many as the Evo, which means if the Evo can keep selling at a 800-1000 rate....Let's see.
    Murphy_Fiat likes this.
  5. Murphy_Fiat

    Murphy_Fiat Superiore

    Messages:
    648
    Trivandrum
    Trivandrum
    Linea T-Jet


    New Live Alive Ad For avventura.
    prabhjot, adisrini1103 and Ravi like this.
  6. adisrini1103

    adisrini1103 Amatore

    Messages:
    243
    Coimbatore
    Linea 1.3
    Ooh, Those splashing scene, esplt through the forest in the first scene of the car WOoooooooOW
    __Fiat needs to spend less time showing Ms.Khan and more on the avventura splashing and flying over rough terrains
    zenwalker, Murphy_Fiat and prabhjot like this.
  7. zenwalker

    zenwalker Esperto

    Messages:
    2,150
    Bangalore
    BTW guys did anybody heard the FM radio AD? Where is the tvc? Damn man :(
  8. Vikrant Joshi

    Vikrant Joshi Regolare

    Messages:
    250
    Pune
    Are these ads meant only for online audience? Hope they get better ads on TV. Waiting for the launch is boring...launch it soon to make us Alive
    Murphy_Fiat and adisrini1103 like this.
  9. prabhjot

    prabhjot Esperto

    Messages:
    2,444
    delhi ncr
    No point launching ads now: there's far too much noise, nautanki and distraction, what with people traveling over the dussehra holidays, fasting, socialising at pandals etc, at least in northern, western and eastern india. Ads will begin in earnest after the launch, which i think has deliberately been kept for the post-dussehra period, i.e., for diwali deliveries (albeit in the north). Is the official launch on the 5th? Guess TFI will be there?
    Nadeem Ahmed VR 46 likes this.
  10. Nadeem Ahmed VR 46

    Nadeem Ahmed VR 46 Esperto

    Messages:
    1,123
    Gadag
    I heard from reliable source that Launch is in mid of october
    Fiat India management dont have knowledge when to launch their cars
    If they launch in mid oct i.e 3 rd week of oct then how will they give delivery for diwali which is in 4th week?
    They are spoiling Avventura sales too
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