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Fiat Chrysler India's new MD - Nagesh A. Basavanhalli - Now Quit

Discussion in 'Fiat India News' started by santhukp, Apr 2, 2013.

  1. It seems CHANGE is the only CONSTANT thing at FIAT INDIA.
    I had expected Mr.Enrico to sail the ship till new regime and establishment becomes settled.
    But then, we FIAT'ians have seen and embraced the change all along, isn't it? :).. Let's hope Mr. Nagesh and his team continues the good solid work done by Mr.Enrico and puts FIAT solidly in the Indian automotive map.. ALL THE BEST, Nagesh and FIAT INDIA, one more time :)
  2. Pauleralil

    Pauleralil Regolare

    Messages:
    324
    Kochi/Bangalore
    i have a feeling that FIAT expects chrysler to take charge of the next innings for fiat in india and hence a chrysler man to do the job. Also Nagesh was along with Enrico during most of the dealerships openings and looks like he was being trained for the job like how Cyrus Mistry was with Ratan Tata for year.. I feel there shouldn't be much of problems but keeping fingers crossed..

    All the best to Nagesh
  3. Tony

    Tony Esperto

    Messages:
    2,048
    Kalamboli, Navi Mumbai
    Kuwait
    Grande Punto 1.2
    Mr. Nagesh, should go and promote the Linea along with the Jeep to the M.D's of Huge Companies to have these vehicles with them as they are well equipped with all the features which the others lack behind in the same segment.
    By giving a Hefty discount to the companies they might promote the brand to their staff with a company loan which in turn will be financed by FIAT to the companies.

    (As i remember 118NE's were the only cars used by Reliance Industries, and the contractors were told to keep the car as a spare after 2 years and get a new 118NE if you wanna continue the contract.) That time the 118NE was a Brand car of India all the top officials were also using it.
  4. jumu

    jumu Superiore

    Messages:
    969
    Chennai
    We had just begun to think that Enrico had a very good understanding of the Indian market and was just beginning to deliver. Eeven though he was an Italian, he had become very much Indian and we were able to connect with him during our interactions. Somethings tend to remain strange always.

    May be with the Jeep coming in shortly, they needed a person capable of dual connectivity with Fiat and Chrysler and be an Indian as well.

    Abdul

    - - - Merged Post - - -


    Maybe Enrico is getting nearer to retirement and he needed to be rewarded with a higher posting and promotion before he quits. APAC head is a bigger position for sure than head of India. Intriguing news with many speculatives.

    Abdul
    1 person likes this.
  5. Shivam

    Shivam Amatore

    Messages:
    103
    Ludhiana
    Fiat India according to me put hurdles in their way own,Enrico was carrying on some good work and before he has accomplished his task of establishing the brand he is replaced......
    Last edited: Apr 5, 2013
  6. Ravi

    Ravi Staff Member Janitor

    Messages:
    6,001
    Bangalore
    Grande Punto 1.3
    Interview with Mr Nagesh

    oem-name0.jpg

    Fiat is one of the oldest brands in India and has seen the market growing, despite this fact; it is not in a good shape in India. Fiat’s market share is less than 1 percent and products are not doing well on the sales charts. What will be your strategy to revive the brand in India?


    Our brand strategy is quite clear; we will focus on the brand, dealership & service center network expansion and products. If you look at the last 18 months, we have worked so hard and established 116 exclusive Fiat outlets across the country that means now our customer will talk directly to us instead of a partner. The second biggest thing we have done is that we have invested a lot in infrastructure and today we have the biggest spare part warehouse in Chakan, Pune. Therefore, now the dealers are packed up with most of the spare parts at their exclusive Fiat service outlets. So, our focus is to provide best service to our customers and made them realize that Fiat can provide them the world class products and world class service. We have been putting a lot of effort to improve the service experience at Fiat dealerships and have launched unique initiatives like Express Service and AMICO to resolve customer problems at the earliest.


    As you said, you are working to improve the service experience and availability of spare parts, what about the cost of maintenance and spare parts?


    We recently organized a third party survey, which says that Fiat’s spare parts are the most affordable in their respective segment, thus the overall maintenance cost of a Fiat car is relatively low than its competition.


    Do you think that just because Fiat was not operating exclusively in India has affected your sales?


    There were different reasons, but, yes by bringing in our own exclusive sales & service centers, our process, our training and technology, we can now bring in the change we wanted to. In the past we didn’t have much control, but now we can train our sales and service executives and enhance the feel of our dealerships. We will continue to invest in terms of infrastructure, training and methodology going forward, so, yes it will fix the most significant concerns for us.


    Another big concern for Fiat is that despite having good products and superior technology, product are not selling well. What could be the reason behind it?


    As we all know, Fiat is known for world class products and both Linea and Punto are very good products. The Linea got recently updated and it comes with world renowned engine technology, exclusive exteriors and interiors and it is a very safe car indeed, what we haven’t done with Linea is that we didn’t discount the brand - Linea, Fiat is a premium brand. I can also sell my products by giving big discounts, but as we are a premium brand and we are quite clear that we don’t give discounts and put incentives on our product. We are here for long term, so we are taking actions and improving the products and sales experience, we will present customers with new products. So, we are quite hopeful that people will start buying Fiat cars again.


    What about the new products, right now there are only two products in your portfolio?


    As announced during the 2014 Auto Expo, Fiat will launch 4 products in the year, we have already launched the new 2014 Fiat Linea and by the second week of the August, we will launch the new 2014 Fiat Punto EVO. Then, we are preparing for the global launch of our CUV (Contemporary Urban Vehicle) Avventura just before the festive season. So, we are quite excited about the upcoming festive season, as we will have three new cars in our exclusive dealerships. Then, by year end you will see Abarth 500 in India.


    In long term, we are planning to launch 12 cars by 2018, which will include Fiat, Abarth and Jeep products. So, by 2018 we will have a good presence in India with 3 brands, 12 products and a strong dealership network across the country.

    Source - In Conversation with Mr. Nagesh Basavanhalli on Fiat's Future Plans | Business Standard News
    13 people like this.
  7. abhiiceman

    abhiiceman Amatore

    Messages:
    94
    Bangalore
    should have included another question
    Q) couldnt you guys change that plastic surrounding the steering and that door trim handles in the punto evo?...
  8. PaddleShifter

    PaddleShifter Staff Member Janitor

    Messages:
    2,697
    Chandigarh
    Grande Punto 1.3
    Interesting and much appreciated effort by Mr Nagesh and his team at Fiat India.

    By the way, what was that regarding discount? Fiat sells relatively decent with discounts actually and I have always felt that the discount strategy is good. Fiat India's marketing is dead as we all know and moreover they do not know how to market and what to market. But that has already been said by everyone here in that sales and marketing discussions thread.

    The money saved in lack of marketing is being "spent" in the form of discount that in turn increases the chances of sale a lot more as compared to airing those ads on the TV.

    Ofcourse, a few of my offline Fiat lover friends do not agree with me. :)
    2 people like this.
  9. pabhishek

    pabhishek Esperto

    Messages:
    1,382
    Oslo
    Pune
    Linea T-Jet
    Nice interview. He said, Evo will be launched in 2nd week of August!! Didn't everyone said about July release?
  10. zenwalker

    zenwalker Esperto

    Messages:
    2,150
    Bangalore
    There should have been emphasis over marketing question, as its a big lag from FIAT. Wonder if Nagesh has any changed perception on that.

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