Fiat's oddball image still needs a great deal of working on. The recent advertisements haven't precisely caught the imagination given that there isn't any hype creation or a product worthy of hype creation or lets just say the marketing was there but not the bang that a passionate Fiat enthusiast or TFIan would have loved to see. I think even if herd mentality exists, lets try to peep deeper into the Indian customer mindset. The expectations as far as average buyer is concerned is not too high on the level of engineering and built quality alone. There is a lot of novelty factor for first time buyers, their own definition of refinements, their own perceptions of brands. Jo dikhta hai (on road) woh bikta hai. I have said before and will repeat again, you need one Dhamaka model to be spoken about in average knowledge customer's discussions. I remember Maruti Zen had that aura around it. And then again of Santro atleast in Mumbai. And they managed it again with i10 and before we thought i20 not that a hit but still gaining steady popularity. So often the choice for petrol atleast is Swift or i20 for a bit better than average car. For those who have above average budgets will start to look from Skoda entry level to premium within Skoda and VW and aim for Audi-BMW, yet settle for likes of Laura. So many of them. And then those who can REALLY afford Audi-BMW will not even discuss Skoda and VW. Guys I am pretty sure a huge no. of customers don't even look at Abarth and 500s and such as real buying options, even though they may appreciate these. What will Fiat do to address this portion of market. Cause really, I am not happy with just Chrysler-Jeep. What about Fiat's own stable. Will Alpha Romeo do it? How about thinking of concentrating and improving, introducing the "Lancia" brand. I mean the name indeed sounds premium. What are their plans with Freemont. Such a nice SUV and very less known even on a global level, forget sales. I am talking about being recognized for more, not just for Punto and Linea. I agree @prabhjot, maybe Mr. Nagesh couldn't be that popular and it would certainly be unfair for most to put him to blame in entirety. The more I read the comments here, the more it feels like Fiat bosses at global HQs need to be more seriously involved with a strategy to propagate markets on various levels; a more comprehensive plan that doesn't just involve appointing dealerships, as dealers demand better products for sales and more sale-able selling models for running SCs to make running one worthwhile.