1. Introducing the smashing new Team FIAT T-Shirt !! To order yours click here : Team FIAT T-Shirt

Fiat Chrysler India's new MD - Nagesh A. Basavanhalli - Now Quit

Discussion in 'Fiat India News' started by santhukp, Apr 2, 2013.

  1. ramjn

    ramjn Staff Member Janitor

    Linea 1.3
    No. If you mean 'Quitting', he may be the first.

    Mr. Rajeev Kapoor retired in 2012.
    Mr. Enrico was transferred out of India in 2013.
  2. asimpleson

    asimpleson Esperto

    Linea 1.3
    Actually @ramjn, even he may not be the first. As per the livemint report, he was more like an interim CEO with a limited office time. This may have been planned much earlier.
    Last edited: Dec 24, 2014
    punto_emotion and prabhjot like this.
  3. Ganges

    Ganges Esperto

    Driver Seat _/
    Grande Punto 1.3
    All the Best Mr.Nagesh Sir, you have done alot for FIAT India.

  4. prabhjot

    prabhjot Esperto

    delhi ncr
    VW, Skoda, Tata, Chevy, Nissan, Ford and Renault have all seen new ceo-s installed recently. Common thread? Sales performance and market-reputation difficulties/crises in a slowingdown/recessionary market that, as happens during slowdowns, is seeing a consolidation of the already-strong brands and a corresponding weakening of the lesser players.

    Fiat India's leadership has been the most stable: it has been busy only implementing the pre-announced plan under Manley-Enrico, which it has done RELATIVELY successfully under Nagesh and on schedule (except for failing to launch, as promised 2 years ago, the 1.6 mjd on the Linea).

    However, where Nagesh et al may be seen to've failed is with marketing, of which they've done much more this year and a half than ever (make the move, hello life, new Linea/Evo/Avventura launch ads + others on new ASS centres) but still not enough given the very resistant audience, and definitely not enough in the QUALITY of pitch and voice and idioms chosen. And also the scale of marketing has been unequal to the admittedly very difficult task.

    This (presumably) sacking of Nagesh and the marketing head too signals to me that Manley (head of Fiat APAC and of Jeep globally) wants, especially with the Jeep launch coming up, to improve Fiat India's marketing/advertising/branding quantity and quality.

    The global economy, including China, is back in slowdown/recessionary mode. India will be the least slow big car market left, apart from the US, for the next many many years. Hopefully, this change in management at Fiat in India signals/reconfirms the importance to FCA globally of the Indian sales and manufacturing (and export) operations.

    FCA's truly glorious and very unique growth/revival script since the 2008 global economic crisis has been premised majorly esp in the US on brilliant, clutter-busting, attention grabbing, even risque multi-channel advertising. FCA marketing is widely regarded as industry leading in the US, LatAm and even parts of Europe.

    Am hopeful the mandate for 2015 for the new ceo is to scale up the volume, the pitch and find the right idiom with which to do something similar in India.

    Tough task though, a tough grind awaits not just Fiat but also Chevy, VW, Skoda, Renault and Nissan. i.e., all firms with new ceo-s.
  5. adisrini1103

    adisrini1103 Amatore

    Linea 1.3
    can we get this new south korea guy to visit our forum so that whatever we are discussing here wouldn't go to waste??
    bharath and asimpleson like this.
  6. Sumit

    Sumit Superiore

    Very good move by Fiat. Just hope that new CEO brings fresh ideas to the company and takes it to new heights. All the launches have failed miserably. Its time for a change. I think Enrico would have a better choice. Don't know how fiat is doing in South Korea under Paulo Rosso.
  7. rajesh_kismeth

    rajesh_kismeth Timido

    BVR Subbu OR Enrico Antanasio back, must be correct choice as the next CEO according to me.
  8. gazgotta

    gazgotta Amatore

    Namma Bengaluru
    Namma Bengaluru
    Grande Punto 1.2
    Unless parent FIAT company clears its stand to treat India as a potential growth market and decides to back the investments for products in India on priority , NOTHING will change FIAT fortunes in India :cool: .
  9. prabhjot

    prabhjot Esperto

    delhi ncr
    A recent report in the Economic Times as well as anecdotal evidence from some vendors reveals that Fiat is in investment mode (production expansion) at the Ranjangaon plant already: the new products whether engines or all-new cars are coming...by 2016. They've been investing in new dealers, in marketing and branding (still not enough but MUCH more than before, especially strong on-line), and in new/heavily refreshed cars.

    Can't say then that they are failing to invest or that they don't see India as a growth market.

    Before you launch all-new cars you need (a) dealer and ASS infrastructure of decent quantity and quality (b) brand profiling and promotion in the face of an deeply indifferent/hostile car-buying public.

    Nagesh et al have not succeeded in setting sales on fire but they have RELATIVELY successfully managed these two basic, 'infrastructural' tasks. Of course, Fiat is quite profitable in India, a rare enough accomplishment in this marketplace!

    During a major slowdown/recession in car sales (over the last 2 years), which as happens in all slowdowns anywhere in the world has seen the strengthening even further of the 2-3 dominant players and the enfeebling of the smaller ones.

    Their removal only shows that Fiat wants to now push harder for better sales outcomes (i.e., healthier dealers) in India, and better/more brand empowering before (a) the very important and vital in the short and long run launch of the Jeep brand and of India-assembled/made Jeeps (b) the Fiat brand all-new cars due in 2016 and 2017.

    Whatever they do they must: launch the Avventura T-jet soon enough in the new year, I want one! :p:cool:
    nbvcrao, ghodlur and dadasaheb like this.
  10. Raj_pol

    Raj_pol Superiore

    Punto Evo 1.3
    @prabhjot Sir as I keep saying and you keep ignoring by 2016 there will be nothing left for Fiat to compete on. Jeep - 1% of the car going public will care. Unless you have a sub 10 Lakhs volume mover, their car business is going to close shop and at this rate 5 years down the line if Suzuki learns how to make a proper diesel engine even the ancillary business might be hit.
    Rituraj and dadasaheb like this.

Share This Page