Discussion in 'Fiat India News' started by nbvcrao, Jul 17, 2012.
Fiat Caffe, New Delhi detailed in Inside Outside Magazine..
Techno season at FIAT Caffé
Techno season at FIAT Caffé~To present Italian technological marvels at the technology meet~Delhi, 10th July, 2012: Fiat India Automobiles today kick started a new theme, ‘Italian Technological Marvels’ at its FIAT Caffe. The initiative is an all Italian way to showcase a host of Italian engineering marvels for the next two months. Italian inventions across fields have been a boon to the world & today at the Caffé the Italian inventions & discoveries are more significant from an automotive perspective
such as Electric Motors, Batteries, Ball Bearings, Internal Combustion Engines & Microprocessors which were projected on the screens at the Caffe. The campaign will enlighten students, office goers, business persons & prospective buyers of Italian prowess in the field of automobile engineering into building cars.
The campaign will also feature Fiat’s Inventions of the Common Rail Direct Injection technology & 1.3L Multijet SDE. While Mr. Enrico Atanasio, Head- Commercial spoke about Italy and its culture of inventions, Mr. Gurpratap Boparai, Head- FIAT Powertrain made a presentation on the Multijet technology. To project a strong connect with the theme, walls will have posters of the Italian Inventions, including Fiat’s technologies and innovations like Blue&Me and Multijet.
At the FIAT Caffe, customers can go through the latest FIAT India cars on display, take a test drive, browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise, giant video screens running FIAT ads, stylish and unique furniture & fittings will give a glimpse of FIAT’s vast history and rich heritage while adding a luxury feel to the Caffe. Special events, product display and previews will be part of the Caffe from time to time. An in house library will feature books on FIAT’s glorious history, the various sub brands and its sister companies. The guests can enjoy the classic Italian atmosphere while enhancing knowledge about their favourite brands, sipping on some authentic Italian coffee.
The techno event was supported by Mr. Enrico Atanasio, Senior Vice President- Commercial and Mr. Gurpratap Boparai, Head- FIAT Powertrain.
Source - http://www.fiat-india.com/admin/NewsPdf/FiatCaffe_Italian_technological_press_note-Delhi.pdf
Have a look at - New launches driving car sales Video: NDTV.com
The video is shot in Fiat Caffe.
Source - http://www.teamfiat.co.in/fiat-indi...tisements-sales-promotions-75.html#post117742
The Italian Technological Marvels at Fiat Caffe Delhi
The Italian Technological Marvels at Fiat Caffe Delhi.
Few pictures from Fiatcaffe.in (Fiat Caffe)
The Cafe is a good initiative but Fiat must put hoardings about the same in Delhi Metro stations especially Rajiv Chowk from where the Cafe is nearby. Similarly they should put some hoardings in CP and Janpath. The current location is such that the Cafe shall go unnoticed
FIAT Group Automobiles India Pvt. Ltd has announced the opening of a two month Coffee Festival. The festival commencing at the FIAT Caffe at 42 Janpath, Opp. STC Building, Connaught Place, New Delhi will comprise of a series of events such as a performance by an Indie Band, stand up comedy, open mic night, cupping workshops and lots more from late January to mid March.
From the centre pieces on the table to the mugs and cushion covers, the decor of the Caffe will transport the audience to a coffee world never seen before. The pictures hanging on the wall will narrate the history of coffee and showcase some remarkable coffee facts that are bound to surprise the audience. Coffee lovers will have the opportunity to hone their coffee brewing skills by attending special coffee cupping and recipe sessions under the expert guidance of Lavazza’s Baristas. The highlight of the festival will be an enthralling performance by an indie band led by front man Sanchal Mahal. A stand up comedian will perform at the festival and is set to dish out his witty one liners to keep the audience in splits.
Speaking on this occasion Mr. Enrico Atanasio, MD of FIAT Group Automobiles India Pvt Ltd said, “The launch of the Coffee Festival at FIAT Caffe is an integral part of our strategy to showcase our commitment to the Indian market. With the launch of the Coffee Festival, we are looking at promoting the Caffe as a classy but yet engaging hang out which will build a connect with the audience and entertain them while they sip and brew some authentic Italian coffee.”
The FIAT Coffee Festival is a compelling marketing activity initiated to create continuous conversations around the brand and also aims at making a bold & crisp statement about its presence in India. Globally, FIAT has several Caffes to showcase brands like Ferrari, Lancia, Alfa Romeo and Maserati but India is the only country in the world to house two FIAT Caffes.
I hope FIAT will organize such events in Pune's FIAT caffe as well.
here is the fb link to the event
Just updating recent and current planned events on Fiat Caffe.
can someone provide the list of merchandises available in Fiat cafe with their price ?
Come to caffe in weekend and find out yourself.
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