Actually I think they should bring in more such type of cars and price them at premium and if some Vijay Mallya types buy them, make a grand show of that buying - ask newspapers to print the story. This is not for mass sale - this is to get a tag of exclusivity. Then maybe we will see people coming to showrooms and settling for Punto and Linea - at least they can have a FIAT tag. Volkswagen introduced Passat, Jetta and then a small car. They have Phaeton, Touareg and all kinds of previously non heard of expensive bull just to build a premium class for Vento and Polo and that clicked and they are selling. Now it should be more easy for FIAT. Volkswagen could take the risk of going premium in an unknown market because it has the money, but now that we know it works, FIAT should push this strategy.