A great fact also that they provide more better "material" and tech and better design where it matters, if not best features. Like you said many will not realise what good cars should be like unless they drive Fiats or maybe if they have driven extensively the likes of Bimmers and such. That is not to compare them directly , but the feel and overall control of the vehicle is better and confidence-inspiring. And while it will be continued to be bashed for some QC or lack of features and such, overall it does not feel a cheap car to drive. The cars have always felt different since UPS days. This 'brand' historically has been shunned for various reasons across the globe. Lets just hope that this forum atleast could help strike the balance needed to clearly acknowledge what good is to be offered by the 'brand' and criticize constructively rather than painting a dark picture where it does not need to be. Those who have had the fortune to own and drive more than one car or most cars of this brand should know better how they have been better in some very crucial aspects of material, design and engineering. There is bound to be a disconnect in the perception of 'value' and 'priority' amongst fellow TFIans.