@Raj_pol What is Suzuki shorn of its gargantuan market dominance in India? Little-to-nothing: they don't have diesel engines of their own, they don't have turbopetrols (or only about now). What does the brand stand for: heritage? technology? racing? tuning? exemplary dynamics? design? national identity/style? exemplary quality/reliability/durability (a la Toyota)? innovation? So, no, good as the European Swift maybe (when I was in the Uk I did confirm that it is FAR better built than its Indian avatar, though still well below Punto/Fiesta et al): I can see no forseeable reason to ever buy a Suzuki. One buys a brand history/story/heritage/reputation/narrative and identity, one buys a fantasy and an intrigue when one buys a car: that's what makes a car-brand SO different to an appliance (First Apple, then Samsung and now every damn phone is as good as every other, more or less). So no, one does not buy a car-as-appliance. Suzuki-s are a sort of appliance-car (with nice ASS, apparently). They are mutually substitutable, appliances are! Why buy it when one can buy a Fiat, a Ford or a VW, brands with history, character, interesting brand and car ownership experinces? And no their ASS aren't bad either, not to mention NCAP ratings.