@prabhjot : The Avventura is a brilliant product in its segment. The utter pity is that Fiat actually designed it from ground up to keep the core character intact. And no one even bothers to look at it. Many great products like this have vanished altogether. There was a time when small car manufacturers toiled to make a brilliant product. And then came Ford with the Model T to offer a car for the masses. Today, Toyota is the number 1 company in the world. And for what? Reliability. Period. The parts in their cars are made to last. Driveability? Sure. They are quite nice to drive. But as our time for hobbies and travel reduces, we need cars for the initial purpose. That is transportation. Not the joy of driving. Very few people actually get into their cars to drive. They get in to go from Point A to B. And in comfort. And style. And then some. But then you also see another fact. Top Gear is the best car show in the world because they focus on the best cars to drive. So this passion of driving might be slowly coming back. But whether Indians have that passion? No idea. People can focus on nice things when their basic needs are taken care of. Here in India, we need to fend for ourselves. We have no govt benefits, no pension, no medical insurance, no dental, no good public schools and no state funded old age homes. These are all available in the Western nations on the taxes you pay. So a nice car to drive is a long long way off for over 99% of our population. Just having a car is good enough. Coming back to your point, the New Avventura might be wonderful. But Fiat needs to pull up their socks in India and start pushing ads down people's throats to make them see. Right from the shoddy dealership experience to the FASS. I admit, I really like FASS because they have some great mechanics. But the middle level that need to do the customer interfacing need a solid kick in the butt. Customers need to see that driving passion exuding from the sales staff. Customers need to see the sales staff raving so much that everyone believes that the staff also believe in their product. It starts from sales. Pure and simple. Right now, even the hesitant buyers are put off when they see little interest at the showrooms. Staff having body odor, faded shirts and poor spoken English are the first step in nipping new customers in the bud. Look at Volvo India. Pathetic sales but fantastic staff. Heck, the VW SA gave me 3 TDs of the Polo and each time was absolutely professional. When he knew I'd booked the Avvy, he very politely asked me for the reasons and wished me the best of luck. Sales mean everything. And Fiat is not selling enough. And customers don't really care if you don't approach them first. It is only people like us who already know the history of Fiat that are patient enough to bear the crap at the showooms and wait patiently for the diamond in the rough. But then, other cars are not diamonds. They are also precious stones that serve the purpose perfectly. Fiat needs to build hype. Build desire. Build cohesion. This can happen only through sales or such a good product that India has not seen the likes of before. In my opinion, its not about the product anymore. It is about the sales thrust. There are very very few complaints in Fiat vehicles other than that occasional niggle. So sure, bring on the 15 lakh 1.6 MJDs. People will laugh and say "Fiat has the audacity to charge so much?!" They will laugh because of brand perception and nothing else.