@acechip Agreed, it's not a popular taxi without good reason. But the point is that it completely fails to embody the 'asiprationality' that Hyundai and Honda and even Maruti-s supposedly offer. And yet they've sold a few thousand of them consistently, and a slight facelift later + the Cross version later: are up 30% year-on-year. Just tells you the power of basic, deep brand-trust. As opposed to the brand-mis/distrust Fiat faces. The elasticity of Toyota sales relative to advertising or facelifts say contrasts with the inelasticity Fiat faces. As @asimpleson says it will take years of one or two successive sales 'hits' by Fiat before that changes. Many times the quantity and quality of advertizing is unlikely to be a viable shortcut for Fiat?