Discussion in 'Fiat India News' started by cyberdoctorind, Jan 4, 2012.
any idea on which of the existing tata dealerships on chennai has applied for Fiat dealiership?
To the best of my knowledge, VST & Tafe are not interested.
Here is a portion of the interaction of ICB with ENRICO ATANASIO----
ICB--- When will FIAT complete its split with Tata Motors at the dealership level?
ENRICO--After the announcement of FIAT’s split with Tata Motors, there was a buzz that the sales has been down since the last quarter, as well as existing customers were worried about after sales.
Post announcement there has been a overwhelming response – FIAT has received 300 applications for new dealerships. These are new dealers as well as existing FIAT/Tata dealers.
As of now FIAT will completely support the FIAT/Tata dealers. They will continue to sell spare parts and do servicing of existing FIAT cars. The phasing out will take place slowly over a period of 18 months from now. Existing customers will get after sales from the current FIAT/Tata and well as sole FIAT dealers.
Some existing FIAT/TATA dealers have applied for a sole FIAT dealership. FIAT will completely support them, not financially though.
FIAT is currently present in 126 cities as of now. It will focus its exclusive FIAT dealership in 50/60 cities which is a top priority. For the rest of the cities, the transitioning will take place in about 18 months.
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More on this from IAB--
The Indian operation of Fiat is ready to take the brand to the next level, but to do so, it needs at least 18 months.
Recently Fiat ended its joint venture with Tata Motors at the retail level wherein Fiat branded models were sold at 166 Tata-Fiat showrooms across 126 cities. The joint venture continues to exist in the manufacturing level but Fiat is working on a new retail plan of independent dealers.
A few days ago the second Fiat Caffe outlet was inaugurated in Pune where the company also launched its new limited edition Punto sport model. At the launch Mr. Enrico Atanasio, Fiat India commercial head mentioned that India and China are the two main markets for the company. Currently Fiat’s market share is 0.6% in India and the plan is to raise it to 1.5% in the coming months.
The officials are working on the strategies to achieve this goal. He also mentioned that Fiat has a 6% market share in places where they have their own manufacturing unit but Fiat India will have to wait till this target is reached.
Fiat India wants to set up 80-100 exclusive dealership in 66 cities within the next 18 months, though initially they would concentrate on the top 35 cities only.
Currently Fiat India has only two main products in their portfolio. Introduction of new models can help them improve numbers. A car below the Punto is necessary to realize this ambition. Launching the Fiat Viaggio is another option though it may not lead to rapid increase in dealer footfalls.
Read more: Fiat India rolls up its sleeves; Plans 100 dealerships
Hu Guys saw this in BW - Bloomberg business week
Suzuki Seen Better Fit for Fiat as Ties With Tata Founder
Fiat SpA (F) and Tata Motors Ltd. (TTMT) may be headed for divorce.
The pair this month ended a deal that had let the Italian company sell cars via Tata’s Indian dealerships for the past six years. The move could pave the way for Fiat to strengthen its ties to Japan’s Suzuki Motor Corp. (7269) in Asia’s third-largest auto market, analysts at IHS Automotive and Cyrrus AS said.
“A marriage with Suzuki would be win-win for both Fiat and Suzuki,” said Deepesh Rathore, the New Delhi-based managing director of IHS Automotive in India. “The possibilities are endless.”
Change of guard at fiat india-----
FIAT has started going allout in INDIA---have a look at this----(source:MOTORBEAM).
Fiat India Gets New Head
-----Fiat India is on a bounce back. The Italian automaker has revised its products for 2012 and taken a significant step ahead as far as distribution network goes. But what is most significant is the change of leadership at Fiat India. The company will now be headed by Enrico Atanasio making him the Managing Director of Fiat India. He currently heads commercial operations at Fiat India. Fiat is yet to officially announce this move and we can expect to hear from them in the next couple of weeks.
Fiat has always needed a more aggressive MD in India, with Mr. Rajeev Kapoor not really creating wonders for the Italian company. The current focus will remain on the B and C-segment where the Grande Punto and Linea are offered but that is set to change in the future. Once the new distribution network is setup completely and sales start to increase, Fiat is looking at entering new segments in the country. The SUV segment is where Fiat sees a huge opportunity and could bring in the 500L. Another option would be to design an SUV solely for the Indian market.
Fiat is also looking at bringing in other brands for their stable This could include Chryler’s Jeep as well. Alfa Romeo could be offered here as well with initial supply being through the CBU route. While Fiat does have fantastic products, the company needs to bring in the latest and best for the Indian market. The Punto Evo and the facelifted Linea would be a nice upgrade to these two hot vehicles. While the company can also differentiate itself with the Multijet 2 and Multiair range of engines.-------
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FIAT has become the talking point---
Fiat India?s aggressive plans for India: The road ahead | Motoroids
Fiat’s aggressive plans for India: The road ahead
Fiat India?s aggressive plans for India: The road ahead | Motoroids
It's unfair to say that Rajeev Kapoor failed to make the brand click. I, for one, will be very interested to see how Enrico Atanasio performs. Any CEO will deliver results if the HQ supports him. Enrico will be only as good as the understanding , encouragement & support Fiat S.p.A gives him. Fiat Italy needs to take the Indian market seriously, they wanted to fix Chrysler, they did it. Now fix Fiat India.
Very true. But, this inference is coined by the Media rather than anything.
If a govt doesn't perform a Prime Minister goes, if a cricket team doesn't perform the Captain goes and if a company doesn't perform the CEO goes. When a company performs so poorly they look at what the CEO didn't do rather than what he did do. If the company had performed well it would have been the other way round - what he didn't do would have been brushed under the carpet and everyone would have gone gaga over the few things he may have done.
I know all of us here are FIAT fans arent we? but lets face the fact...their products did have niggles with almost everything except the engine...i havent ever heard anyone way that their engine had problems but its things like clutch slave, poor AC and fittings that added to customer's woes...the fit and finish of my linea example the bonet fiting is nowhere close to even a tata manza, the interior panel gaps, etc etc had scope for improvement.
May be mr Rajeev did not have the authority to scrap the JV with tata or bring in new produts from the FIAT portfolio but all the cars either punto or linea had certain issues which i am sure FIAT had a clear understanding of due to customer complains. Example is again CSK...i mean once you know that the plastic one doesnt work in indian conditions they should have immediately ensured that this gets changed in new production cars but it only changed in 2011. Also they could have just asked the dealers to replace the plastic clutch slave with a metal one for all the cars that are in stock so that customers dont face issues. These are some of the things that i believe Mr Rajeev as the CEO could have done..so i have no sympathy for him what so ever....
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