Does an average indian knows about Dodge? What you have suggested is a escapism for fiat. Unless it win were it fails it will never win again. Things are improving now. I don't agree that Fiat brand is that small. It has a brand value. mainly because of service and spares people are concerned. Last week one Figo parked next to my car and I was asking about the tyre pressure maintaining in his car. He asked me which is your car. I told Punto and he replied, "Punto is a lovely car". So the brand value is there but a small push is needed to overcome the threshold barrier.