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FIAT ad's from the globe

Discussion in 'Fiat Global News' started by Chaos, Aug 18, 2010.

  1. Tony

    Tony Esperto

    Messages:
    2,048
    Kalamboli, Navi Mumbai
    Kuwait
    Grande Punto 1.2
    Come on fiat india wake up and give some commercials, or give an contract to the Adv. Agencies and they will do the best.
  2. Gaurav Chakraborty

    Gaurav Chakraborty Amatore

    Messages:
    155
    New Delhi
    New Fiat USA commercial with GODZILLA:

  3. SOOZ_P

    SOOZ_P Regolare

    Messages:
    316
    BANGALORE
    Bangalore
    Grande Punto 1.3
    Fiat 500 Funny Car Commercial - 2013 Carjam TV HD…:
    Nice ad
    limraj, Ravi and zenwalker like this.
  4. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    http://bcove.me/b2dk84iy

    :) ;-)

    This is a brilliantly hilarious US ad for the new Fiat 500X, that plays up glorious Italian automotive taste, while addressing head-on the old perception, the old chestnut of reliability/quality deficits. Not be missed, guys.

    In fact, mefeels Fiat India need to do an Indian spot exactly like this. Say what? If not now then certainly on the eve of the next big all-new launch, the B-Suv in early 2016?
  5. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    pabhishek and asimpleson like this.
  6. prabhjot

    prabhjot Esperto

    Messages:
    2,445
    delhi ncr
    The Fiat 500X SuperBowl ad has been rated widely as among the best ads in the US, on the marquee advertising occasion of the SuperBowl. Super effective: hits on the FiatUSA website, and social media comments mentioning the ad have soared into the many hundreds of thousands all within a day of the airing of the ad.

    Maybe Americans are more gullible? But how come Olivier Francois, a clear marketing and advertizing 'genius' as his record as marketing chief for FCA, albeit mainly in the American, Italian and UK markets, shows, can ever so effectively find the right 'hot buttons' to press there, and so completely fail to do so here in India?

    The ads for the Evo and the Avventura here have been well scripted and beautifully produced/shot/edited BUT...they've failed to strike the desi-senti chord!

    One of the few levers FCA has for the Fiat brand in India, apart from the t-jet etc, is advertising: just like Chrysler/Dodge/Jeep/Ram after Fiat took over during the epic financial crisis in America in 2009. Finding the right idiom then saw sales reviving strongly....even without new launches: same cars, same dealers, same ASS, same quality misperceptions, BUT very buoyant sales after the near-bankruptcy sales collapse in 2008.

    Kevin Flynn, the new FCA India MD, appears to be more a marketing and branding guy than an engineering one (unlike Nagesh). Maybe he can, with help from Olivier Francois's team finally come up with the sort of 'home-run' ad campaign that FCA is now justly famous for in the US, having run several for each of the last 5 years there? Here's hoping.:)

    Of course they have to not just find the right idiom and pitch, but also the right scale/quantity: hope they have the marketing/advertizing dollars/euros/rupees to do this!:(
  7. asimpleson

    asimpleson Esperto

    Messages:
    2,999
    Heptanesia
    Linea 1.3
    @prabhjot, do you or anyone else know who handles the Fiat accounts, which agency for marketing the brand/products? He has not failed to because he has not attempted I think and therefore there is a complete failure on the entire management as far as India based campaign is concerned.
    prabhjot likes this.
  8. Gaurav Chakraborty

    Gaurav Chakraborty Amatore

    Messages:
    155
    New Delhi

    guyz latest jeep renegade commercial from superbowl,shooted across 10 countries.i think it shows india too,so jeep is coming for sure and renegade too. and really a nice commercial.
    SOOZ_P, prabhjot and asimpleson like this.
  9. varunrtr

    varunrtr Esperto

    Messages:
    1,256
    KL-01/ TO
    Grande Punto 1.3
    One of the best ads in the recent times... from fiat USA
    Saket Sidana, Sujit508 and pabhishek like this.
  10. pabhishek

    pabhishek Esperto

    Messages:
    1,379
    Oslo
    Pune
    Linea T-Jet
    A good one there, enjoyed watching it . :) . Thanks for sharing!

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