Discussion in 'Fiat Global News' started by prabhjot, Feb 4, 2015.
@prabhjot Source of news?
FCA has grown 11.5+% in Europe as a whole in July, relative to July last year. ONLY Daimler-Benz has shown greater growth, it seems. the market-as-whole grew 9 odd%. i.e., FCA has picked up significant marketshare, as it's been doing steadily for the last 6 months, mostly due to JEEP sales, although the 500X is more or less well recieved across Europe.
The great thing is that the Marchionne-imposed new-product drought for the mainstream Fiat brand (rather than the 500X sub-brand) is over, what with the soon-to-be-launched there Aegea sedan+hatch+SW, to be followed by a Fiat-branded, non-500-type larger C-Suv twinned with the JEEP c-suv.
However, global economic and currency/trade/financial conditions are again turning very bad and volatile, so risks to FCA's balance sheet and indeed in the worst case very existence are rising! The consolation though is that FCA will suffer less than others (VW-brand sales are down nearly 7% globally, and the brand is now LOSING money.....for example), and that Marchionne's long-standing and lodly-avowed desire to do one or more further BIG-ish mergers/acquisitions will happen sooner?
--- Double Post Merged, Aug 27, 2015 ---
Would I lie to you, mere priya mitr?
It's been very widely reported in all the Amarican automotive websites, even the serious-business-news type automotive sites. And that's because: (a) the model lineup is so exciting and 'authentic' to American ears, especially coming from CDRJ, all old hoary Americana brands that nearly dies but are now into their 66 month on continuous sales and marketshare growth (b) Marchionne made the model presentations personally, and wherever Marchionne's strutting-his-stuff.... (c) the huge American-car-nationalist chatter that's been going on over the last many months about how Marchionne may be neglecting the American brands while focussing on Alfa Romeo, Maserati and Fiat.
--- Double Post Merged, Aug 27, 2015 ---
@prabhjot No, I did read some links including the ones you posted yesterday. However, as usual me being me we actually do not have any details on how close or far off from actual production the products are (barring a few) and also no pictures etc. of the same. So, I will still do a cautious wait and watch though of course the FCA brands are doing reasonably well in the US.
Having said that, the dodge charger seems to me to be one hell of a vehicle if the whispers are correct.
Am 'in touch' with one or more 'insiders' or at least 'engaged outsiders' with FCA usa/italy. This stuff, and more besides (e.g., Chrysler 100/Fiat Aegea) is all confirmed and coming, some soon, some through 2017-18, the last year of Marchionne's tenure being 2018, also the last year of the 5-year plan.
However, severe economic fractures and earthquakes are beginning to occur again, from China to Brazil, and Europe. While FCA is relatively better-positioned to weather this, now permanent, rolling and repeating economic 'emergency' compared to most other firms......the auto industry will be one of the first to suffer if things really get bad again.
Marchionne's 'slow, delayed' i.e., cautious and deliberate and hyper-efficient capital allocations in new models, new plants etc over the last few years bears fruit now, since he's now able to (a) deploy very rendered-exciting and -distinctive/sharp brand identities, unusually and exceptionally so (b) enter market segments and geographies again or for the first time, with all-new models and so achieve growth and profits even in slow-down markets (c) deploy extremely cost and currency-value-effective new or renewed and expanded production sites and associated supply chains to avail of the over-valued dollar (exports out of Brazil, Italy, Serbia, Poland, Turkey, India and China) (d) has nearly reached the stage he's been craving and working towards all along: architecture, platform, powertrain and module commonization across brands and model lines to achieve economies of scale: hence the new Dodges shown to these dealers are sort-of twinned with the new Alfa Romeo-s, as the Chryslers are twinned with it already, and a few Jeeps too are/will be twinned with Fiat CUV-s and pick-ups, while the next-gen Wrangler/Grand cherokee/Grand Wagoneer will likely also be based on the new Alfa platform technologies, shared powertrains, etc.
Finally: Ferrari spin-off, debt-reduction, a merger, an acquisition or some such, perhaps even two, depending on how bad some potential partners are hurt(ing) in this new global economic 'perpetual crisis', maybe a sale of Magneti Marelli.......
The 'Renaissance Man' manager-entrepreneur Marchionne looks set fair to do his visionary thing over the next few years through 2018, AGAIN, precisely because another global financial etc crisis may be/have starting/started? I'd bet so. Being super-strong in the US, growing well in bouyed/bottom-ed-out Europe, not hurt by China-slowdown, profitable in Brazil even in a recession, even in India....and so many open segments still or about-to or just- (re)enter(ed) in so many markets, big and small, with strong and attractive brand-pull/potency (Jeep, Alfa, Dodge, Fiat 500 line-up+Aegeax3...).
If I could I'd be buying FCA stock on the nyse, like crazy: it is already worth more than Ford's, and valued far higher than Renault (standalone), VW (standalone), PeugeotCitroen, and has higher p/e multiples than even gigantic GM......
FCA grows year-on-year sales in both the US and Canada, for August 2015, despite:
--the sales-heavy Labor Day Weekend being in september this year. All analysts had been predicting a sales decline overall as well as for FCA, given this statistical quirk in the calender.
--the very sales-number-huge absence of Minivan sales in both countries, as FCA waits to launch the all-new Chrysler Town&Country, which it will soon (the Windsor Canada plant now re-tooled and re-equiped, upgraded has started production of pilots.
--GM, Sergio m's likely-hostile-takeover-of some-degree/type target is down a bit, while Ford too is up, while the Japanese are down a lot.
--If as they say they're doing, and going by the evidence of last month it is indeed the case, an upgrade in their pricing, minimising fleet and government sales at discounts, and focussing on the high-demand, high margin vehicles (Jeeps, Ram trucks, Dodge Hellcat etc), and given that their accounts are euro-denominated and that the dollar is very strong, as well as that Euro-to-dollar exports of Maserati-s, which also grew sales slightly to 1200+ (much more than Jaguar) in August, and especially the hot-selling Jeep Renegade+500X too.....FCA's profits from American operations will continue to rise/SOAR!
--- Double Post Merged, Sep 2, 2015, Original Post Date: Sep 2, 2015 ---
FCA sales in August: Italy, France, Spain
FCA sales up in Italy (mostly thanks to huge demand for Jeeps, esp the Renegade), France and Spain too. In France sales growth is well-above overall-market, likewise in Spain. France likes both the renegade and the 500X, but the latter more, while it's the other way around in Spain. These 3 markets are big, and are seeing the greatest shift towards small cuv-s/suv-s.....and FCA is a beneficiary. however Fiat-brand sales growth is muted in August in Italy, perhaps an inventory correction, or something to do with the roll-out of the new avatar of the 500, or limited inventory for the 500X, whose plant at Melfi is running 24X7 churning it as well as the Renegade out for the rest of Europe and the USA too, also esp for the Renegade the rest of the non-Brazil world.
Demand even for the Alfa Romeo Giulietta has grown in these countries, what with big engine upgrades and advertizing: bodes well-indeed for demand in Europe for the all-new Alfa-s coming up, the first of which will be the Giulia is various avatars, in a few months' time.
--- Double Post Merged, Sep 2, 2015, Original Post Date: Sep 2, 2015 ---
FCA sales in Germany and the UK, August 2015
The UK loves the Fiat 500 and the 500L too, respective segment leaders there, however it seems they do not quite like the 500X as much.
The 500X, class-best by many comparative tests in European automags/webzines/autoblogs, is not as much of a hit as its sibling the Jeep Renegade.
Still when Jeep sales are added in FCA has grown year-on-year, and gained overall marketshare.
So also in Germany, which tends to prfer bigger cars than either the Uk or Italy itself: FCA has grown much more than the average-for-the-market, BOTH Fiat-s and Jeep-s. The bigger Jeeps, the Cherokee and the Grand Cherokee as well as the rock-climbing, mud-plugging Wrangler continue to see huge and growing demand in Germany. the Renegade is, here too, apparently selling at a better rate than the 500X, despite being priced a fair bit higher.
Outside of France and Italy, then, the 500X is no outright-hit, though adjusting for the novelty-in-Europe of the brand and the far fewer dealerships than for most big firms, the Jeep renegade sure IS.
btw: FCA sold 8000 odd Renegades in the US in August but only a 1000 odd 500X-s.
Understandable, but it seems that outside of Italy, Spain and France (Europe biggest crossover markets though!) the stretching of the '500' sub-brand is facing some resistance, MINI having done so already over the years and also, arguably, the cute/retrochic (Vespa-style) look inside and out perhaps does not vibe as much these days as much much more conventional/safe-yet-'contemporary' design-languages (e.g., the Nissan Qashqai, the Hyundai Santa Fe and new Tucson, the Renault Captur, the Peugeot 2008, the Honda HR-V, etc).
Perhaps that is why the 500-sub-brand will NOT include the bigger-than-500X Fiat-branded-twin of the bigger-than-Renagade upcoming in 2016 Jeep 'C-suv'.
But the great thing for FCA is that from the 500X to that bigger Jeep C-suv Fiat-sibling: the platforms and transmissions etc are similar-enough: i.e., re-packaging of the same car/suv will happen several times over in the European/Middle-Eastern markets. The twinning-strategy for the 500X and the Renegade at Melfi, Italy is a grand success, and singularly responsible for ensuring that FCA has been for many months now since their respective launches been growing notably faster than the market-overall, picking-up marketshare for FCA very smartly indeed!
And the Aegea sedan, hatch/cross, sw will launch soon too, also on similar architecture and powertrains etc. New segments being re-entered, after the Marchionne-imposed phase of few replacement, new Fiat-brand models over the past 3-4 years, as he waited out the severe European recession. His timing with the new 500X and Renegade could hardly have been better, and will hopefully see a repeat with the Jeep+Fiat C-SUVs, and the Aegeax3. Macroeconomic storm clouds are, of course, though, gathering again!
If Marchionne can pull-off a GM-FCA merger or at least consolidation in Europe with OPEL/Vauxhall over the next year or 2, a rather LIKELY prospect, FCA could suddenly once again become one of the European-market/firm top 5!
FCA and other brand/models sales break-up for August 2015.
The recession there is still underway. However Fiat, thanks to its commercial/utility vehicle sales (Strada, Ducato, Daily etc) is still by far the #1 car firm in Brazil.
Also, the locally-made Jeep Renegade has added as many as 4500+ sales again in August, brilliant numbers in a recession that too. It is of course higher-priced/higher-margin than any other FCA Brazil vehicle.
Also the stats above show just how many conquest sales from other brands are just waiting for new FCA models: the larger Fiat Toro pickup (launching in december apparently), the Aegea sedan probably as all-new Grand Sienna, a Fiat C-suv based off the Toro, the 500X (?), the Jeep C-SUV, all sharing plant and assembly lines and supply chains (as well as exports) with the Jeep Renegade. EVEN in this long-term recession/slowdown? Given the FIAT and JEEP brand-strength in Brazil.
FCA sales in Turkey and in Mexico for August 2015
The Turkish market continued its incredible, up-by-30/45%-vertical-rise, in August.
FCA had been doing better even that that incredible average-for-the-whole-market growth, i.e., gaining a fair amount of marketshare.
That momentum is not seen in Fiat passenger car sales for August, which have grown but less than overall market average.
It, however, seen in the HUGE Fiat LCV sales, which are again up 16+%.
FCA sold around 250 JEEPs in Turkey in August.
However, the Turkish currency is depreciating even further, given the global mini-financial-confidence-crisis of 10 days ago, and there are major domestic and regional (geo)political risks to Turkey's overall economic outlook.
BUT: FCA benefits greatly and will do so even more once the Aegea X 3 cars launch, from a depreciated Turkish currency, since FCA exports many more cars and vans out of Turkey (to the EU, North Africa, Middle East and even rebadged-as-Ram Fiat vans to the US) than it sells in it.
Mexico: FCA has grown smartly again, indeed more than the market average, and more than VW, Ford and GM too. The overall market is booming alongwith the US', and Mexico will likely see investment and local manufacture of some new FCA vehicles soon since, with the over-valued US$ and the NAFTA free-trade agreement, its local car-manufacturing industry is gaining a huge boost. Likely models are some of the upcoming SUSW ones, likely the Chrysler 100 sedan aka Fiat Aegea, and the JEEP Compass-replacement, the 'C-SUV', that will of course also be locally manufacture by FCA in India for rhd exports and some local retail sales.
FCA grows marketshare (all brands) and sales numbers in Chile, Columbia, Switzerland, Mexico
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