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FCA sales in the rest of the world, esp USA, Europe and Middle East, Brazil

Discussion in 'Fiat Global News' started by prabhjot, Feb 4, 2015.

  1. prabhjot

    prabhjot Esperto

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    delhi ncr
    Sales as well as marketshare gains continue this month too for FCA in Italy, France and Spain.

    Italy of course, but even France seem to have a particular liking for the new Fiat 500X, more so it would appear than most other European countries. And considering its higher-pricing, and fewer dealers, as well as being a still-young (and that too American brand, which have tended to do poorly in Europe over the decades) brand: the Jeep renegade is an outright HIT.

    It does appear that they've exceeded all targets and expectations for the 500X+Renegade twins out of the, from all reports, hugely impressive new Melfi plant? Their availability in many markets, including the big US and even UK rhd, has not yet full-tilt, so sales and demand for them has some considerable more ways to run?

    There is a HUGE shift towards crossovers, all over the world, but especially in rebounding-from long recession Europe, and especially in France, Italy, Spain and the UK, it seems. Very, impeccable timing from Marchionne et al, then, with the 500X and Renagade twins.

    By mid-2017 there will also be an attempt to replictae this twinning success one segment up: the (also India-destined Jeep C-suv) AND a Fiat-branded C-Suv too (which may not however be branded and styled a la 500 line-up/sub-brand).
  2. Raj_pol

    Raj_pol Regolare

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    Bangalore
    Punto Evo 1.3
    @prabhjot Can you please let them know that we too love crossovers.
    prabhjot likes this.
  3. prabhjot

    prabhjot Esperto

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    @Raj_pol

    It's all about cost/pricing for a given (how to and how much to adjust?) quality and depth/breadth of engineering/mateirals/component standards AND for a given (structurally weak/with inelastic low demand) brand (talking 'Fiat' here, not 'Jeep') in the Indian wide, rather than niche, market.

    Even in China, the schedule is: first locally-made Jeep Cherokee, then renegade (next year), then c-suv, only then Fiat 500X in 2018, all heavily localized. Hope it's similar here: 500X by 2018, which is the earliest it can come, if it is to be quite/stongly localized. The brand perhaps cannot sustain prices of 14-17 lakhs at this point, but it may well be able to by then, the first step to which is the 'premium'-turn (strong USP) they're taking with the Abarth 595, Punto and Avventura?

    But yeah, given lead times of nearly 2 years, minimum, they should decide on it round about NOW! Same platform, powertrain, and even most components/modules/sub-assemblies shared, after all, with both the C-suv and the Renagade, which seem confirmed for, in 2017 and 2018, local manufacture at Ranjangaon.
  4. prabhjot

    prabhjot Esperto

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    Sales and marketshare up for FCA in Germany in July 2016

    In particular: thanks not just to the Jeep renegade but equally the bigger, more expensive Jeeps, the Wrangler even but mainly the Cherokee and the Grand Cherokee. Like Australia, germany seems to have a special liking for JEEPs, esp the bigger, brawnier ones.

    The 500 sub-brand is up hugely too, thanks mainly to the 500X.

    Germany bought a fair few Maserati-s and even Alfa Romeo Giulietta sales are fairly buoyant, indicating the strong pent-up potential for the truer-to-brand-spirit all-new models coming soon, starting with the Giulia, which will be have its big debut at the upcoming Frankfurt motor show.

    Fiat itself, let alone Jeep and Maserati outdid all their bigger mainstream/mass market rivals (Ford, Renault, Skoda, Peugeot Citroen though not VW) and all the German luxe firms too when it comes to growth rates and especially marketshare improvement. Even in this market, a very very strong, own-national-brand centric one.
  5. prabhjot

    prabhjot Esperto

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    FCA sales in Canada, July 2015

    68th consecutive month of sales growth. FCA is 14000 odd cars ahead of Ford so far this year as Canada's #1 car firm. Predictably, due to the terrain and the weather, Jeeps, Rams and cars like the Dodge Journey (aka Fiat Freemont) and the famous Dodge/Chrysler minivans sell really well.

    However the market is seeing tepid growth, what with a cooling-off of global commodity markets and therefore of the canadian economy's growth rate.

    This performance is especially remarkable given the fact that the canada-made minivan factory has been down for 4+ months as it was being readied for the all-new Chrysler minivan.Further and faster sales growth ought to result once the Minivan's available, which is soon enough.

    The Canadian dollar has depreciated a lot against the US$, and that too will boost FCA's revenues and profits from exports of the Minivan, Chrysler 300, Dodge Challenger+Charger to the US, under NAFTA.

    FCA sales in the UK


    FCA sales are up smartly in the UK which is still growing at a 5-6% annualized rate, basically because of Jeep sales. The 500+500L+Panda have a big marketshare in their segments, in fact they totally dominate them. However, the high growth is over and is sloping gently downwards now, as the new facelifted 500 has just been launched. The 500X does not seem to've been all that brilliantly recieved in the UK, although that is likely more because the melfi plant is not able to produce enough rhd variants? The Renegade's doing well, though.

    The UK is part of the switch-to-crossovers, and so the Jeep C-SUV, the one we in india will get too in 2017, should do great, as well, all else being equal.
  6. prabhjot

    prabhjot Esperto

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    delhi ncr
    They sold 7000 odd Jeep Renegades last month in the US, a clear class-best sales figure, to go with around 1000 500X-s. Jeep also sold tons and tons of the old, 'dated', Patriots and Compass-es to give Jeep a 55odd% share of the b/c-suv space in the US market, THE national market for suv/cuv-s, still, though the rest of the world is making the shift-to-CUV-s too, hugely, arguably mstly because THEY have already done so long ago? The renegade and even the Fiat numbers are really impressive since they're together or just the Jeep outselling all the several other b-suv-s launched simultaneously as them: Mazda cx-3, honda hr-v, chevy trax.

    The 500X does not as yet appear to be an outright, blockbusting hit anywhere, except Italy and France too, arguably, which is good-enough since these are Europe's biggest small-stylish-CUV markets, and are growing fast, a lot (both overall and the segment). However its sales are growing a lot each passing month in Europe (around 7500 in June), the market it was primarily designed and engineered for.

    Unfortunately for us in India, the 500X has not yet blazed sales trails in the UK, unlike the 500+Panda+500L, while the Renegade's selling well-enough. Why does one say so? Well, it's the world'd biggest rhd market, alongwith India and Japan+Australia. IF, as all the evidence and some official words too seem to indicate, Ranjangaon is going to be the go-to location for rhd C-Suv-s and/or Renegades too, it is imperative for the 500X to see big demand in rhd countries. Else, we'll never get it here for localized manufacture for our market?

    Interestingly: the Fiat 500X is priced at a considerable premium to both the Renegade AND all the competition bar the Mini Countryman in the USofA, but in Europe it is the other way around: it's the Jeep that's the highest-in-segment price, again barring the Mini Countryman, with like Fiat in the US the far smaller dealer network too. Together and seperately i believe they outsell the Mini Countryman in BOTH geographies, by a long margin too.

    Interestingly, too: the Ford Ecosport is NOT even sold in the US as yet (2 years away, exported from India possibly/rumoured) and is the worst-selling, least popular or critically appreciated b-suv in Europe pretty much. Tells us something, does it not?

    The Jeep Renegade is, in its second or third month of launch, localized fully and made in the new plant in Pernambuco, leading its segment by a distance, ahead of the good-selling Honda HR-V for example launched at about the same time as it, despite being more expensive i think. Next up from that plant: the Fiat pickup off the same platform+architecture+engines etc, much bigger than the Strada, then the Jeep C-suv and then it is said a Fiat C-Suv too (not styled in the 500 way). It is almost a given that they'll be sewing up the c-segment (price-wise) for suv-s and pickup-s in Brazil, and quite likely in several other LatAm markets (eg, Mexico?) That amounts to big sales numbers and much bigger profit margins.

    Marchionne, incidentally, in his analyst conference-call with analysts a week ago, claimed that EVEN with a Brazilian market down 30% or so FCA was profitable at its old plants there, and that their LatAm losses are entirely attributable to the Jeep brand, dealer, marketing/advertizing and Renegade launch costs. The point being that, via Jeep, FCA is attacking the higher and the higher-profit-margin segments hitherto left alone by Fiat in LatAm: 'premiumization'. He said he was pleased at the Jeep Renegade and brand and factory launch: their margins are indeed pretty high. He also said EVEN in a recessionary car market in Brazil/LatAm FCA is going to be pretty profitable, once, which to say very soon, the brand and Renegade launch costs are over and dne with.

    This sounds exactly like their strategy in India too: go for higher priced, stronger USP, stronger brand sales, and exports too of course, via JEEPs. If they can repeat the success JEEP and especially the new, more affordable, more 'global' ones like the Renegade, in India just like they have in every other market since Marchionne re-started JEEP's globalization of sales and more importantly manufacture, FCA's profits from india too will boom. FCA is already profitable, just like recessionary Brazil, in India, very rarely so in the Indian market, so.....

    Now, if only like Brazil, the Fiat-brand, non-premium priced models start selling in numbers too, in India: very possible, but only after the all-new models come, the first of which after the failed Avventura are the Abarth-s. 3-5 years to go for that 'nirvana' for the brand in India. It already is there in Brazil of course, if Marchionne's not lying about being profitable even in the middle of severe car-market sales slump. Via Tata and Maruti it is, in one way, there in India too, no? ;-)
  7. prabhjot

    prabhjot Esperto

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    FCA sales in Mexico in July 2015

    The market's grown by 16 odd %.
    FCA has out-done most competitors by gaining marketshare again, growing by 24 odd %.
    FCA is now the 4th largest car company by sales in Mexico, overtaking Ford, which it has done in Canada too, and indeed in the USofA itself if we count only private, retail buyers rather than fleet or government sales.
    The re-badged-as-American Brazilian Fiats, the Strada pickup and the Grand Sienna, have sold well.

    FCA sales in Japan in July

    Some de-growth in Fiats, though Abarth-s continue to sell well. Jeeps see good demand, as do obviously Maserati and Ferrari. Overall in a recessionary market, FCA has grown year-on-year this month, sales-wise. It is, predictably, the only Western car firm to sell and grow really well and quite profitably given their high margins model offering with its multi-brand end-to-end portfolio including of Ram trucks for some Japanese fans, after of course VAG, BMW+Mini, and Mercedes.

    Funny thing is that it seems if the figures I've read are true, that FCA has sold more cars, all brands together, than even Toyota, in Japan! And almost the same number as Nissan! Of course, Japan is an irrelevant market rather than production and r&d base for these 2 firms, still: funny and perhaps ironic?
    --- Double Post Merged, Aug 11, 2015, Original Post Date: Aug 11, 2015 ---
    The last para in the above post is wrong, an error brought on by comparing monthly sales numbers (Toyota) v/s year-to-date total sales numbers. Apologies.
    whitepunto76 likes this.
  8. prabhjot

    prabhjot Esperto

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    FCA sales in Brazil, July 2015

    Brazilian car sales are growing again over the last month or two, but still seem as down as ever on a seasonally-adjusted basis: 25 odd%. The top 3 firms and brands (Fiat, GM and VW) are all down more than the market average.

    However, the new Renegade sold 4300 odd times in Brazil alone, and many were exported too, out of the new susw/Jeep/SUV specialist plant. These are high margin sales, in a price segment where fiat has never played much or at all, it seems.

    Marchionne said a few days ago that fiat is profitable at its old plants even now, even through the 30% sales slump, and that the Renegade profits are creamy, although the initial costs of setting up the independent Jeep dealers, the work of branding and marketing for the firm and the Renegade, have meant that net-net FCA made losses in the last quarter in brazil. He expects profits again shortly, since most of costs are already over, recession or not.

    FCA is going much-more premium in Brazil: first renegade,then the new Fiat C-pickup, then the c-suv....

    but is also readying a Palio-, and an Uno-replacement too, and a further small city car sitting below the Uno, pretty soon.

    New models from above and from below, and given the very competitive healthy state of both the brand and the cost-structure of Fiat+Jeep, do suuggest that FCA is set fair enough. However, in the end the longish-term slump of the Brazilian economy and car market, will obviously be to the relative detriment of the overall, global FCA balance sheet health?
  9. prabhjot

    prabhjot Esperto

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    FCA sales in Turkey for July 2015

    The Turkish market continued its staggeringly huge comeback from the currency and inflation crisis of last year, not that that crisis is anywhere near over, yet. In July the market is up 37odd%! And FCA about the same, better again than most of its immediate competitors. FCA has huge export and localized manufacturing in Turkey, and so is relatively immune to the currency depreciation problem that VW, for example faces, which explains why FCA has nearly caught up with it, and will likely soon enough be the #1 car firm in Turkey. The Linea continues to be the single biggest selling car in that market. With Turkey already exporting hugely to Europe and even to the US (Ram-badged Doblo-s and Ducato-s), and with the Aegea triplets (sedan, hatch and SW) starting manufacture and export out of Turkey soon, FCA stands to benefit massively from the long-term depreciation of the Turkish Lira. Turkey's FCA sales again this month consist of several thousands of Doblo-s, and the other small and big utility and passenger vans.
  10. prabhjot

    prabhjot Esperto

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    FCA usa has just had a secret, early, closed-to-any-media reveal of their upcoming cars/suv-s: all-new, a few new nameplates/model-lines, as as confirmed word that they will, in the US, offer 30!! all-new or major-refreshes over the next 2 years.

    This is brilliant news, and apparently has dealers et al extremely excited, since they can see sales growing well with these cars possessing high-USP, high-distinction, high-brand-image-authentic qualities. Even should the booming US car market slowdown, like so many other economies (China, Brazil, Europe)?!

    Going through the list, and given one's sense of the American car market culture+demand structure as well as economic+credit conditions there: it is clear that FCA will very likely end up being the ONLY large car firm that can actually grow well and pretty profitably EVEN if the US economy too recedes, like the rest of the world is. i.e., Counter-cyclical growth and decent, however reduced, profits even in recessionary conditions, should they occur.

    Just as they have great counter-cyclical growth and profit probability even in now-recessionary China, since they have little previous exposure, and are only just launching localized manufacture and pricing of JEEPs in China, a super-popular brand there, in a fast-growing automotive-type-segment: CUVs/SUVs.

    Some of the American models are:

    an all-new Chrysler Town and Country Minivan, including a plug-in hybrid.

    an all-new small, sub-Renegade JEEP model.

    an all-new Dodge Charger large sedan (based off the Alfa Giulia technology,platform etc)

    an all-new Dodge sports coupe+convertible, also Alfa-based, smaller than the large, muscle-car Challenger.

    Dodge Darts (aka Fiat Viaggio) with new souped-up, brand-new engines (2litre turbocharged petrol: 'Hurricane') offering upto 300hp in all, even base, cut-price trim.

    the all-new, Range Rover-fighting, JEEP Grand Wagoneer (a historic nameplate), 7-seater, bigger and even-more 'luxurious' than the Grand Cherokee.

    a low and very very fast-and-furiously-powerful Jeep Renegade 'Trackhawk' to go with a Hellcat, 700+hp Grand Cherokee SRT too.

    a large near-luxe Chrysler-badged softroader/CUV, a twin of the 7-seat Minivan, also to be offered as a hybrid.

    They also showed the JEEP C-suv, Compass-replacement, the one that'll be India-made and exported in 2017, the Fiat 124 spider, the Abarth 124, the Alfa Giulia as well as the Alfa sports-SUV, and the Abarth 500X.

    Insiders say that even this long and amazingly brand-pure 'authentic', seductive, 'bad-ass' list, does not cover other stuff that is already ready-to-roll: the Fiat Aegea-twinned Chrysler 100 corolla- and fordfocus-fighter, and a New Dodge Journey aka fiat Freemont.

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