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FCA sales in the rest of the world, esp USA, Europe and Middle East, Brazil

Discussion in 'Fiat Global News' started by prabhjot, Feb 4, 2015.

  1. prabhjot

    prabhjot Esperto

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    FCA sales in Europe, H1 2017: fca greatest large auto firm outperformer, Alfa Romeo fastest growing, FIAT among them too (passenger vehicles only, fca uv-s and vans have also shown large growth and good marketshre growth from already high 12%+ levels EU-wide.)

    http://europe.autonews.com/article/...st-crisis-high-rebound-may-be-losing-momentum

    The Tipo is a big hit, the new Alfa-s seem to be too (relative to the utter domination in their segments by the 3-4 German luxe+sports brands), the 500+Panda+500L+124Spider all #1 in their segments, with the Tipo+500X+Renegade close enough as well.

    For the first time in decades FCA sales are by a majority: OUTSIDE of Italy. This proportion will increase to EU-wide as fca rolls out the higher margin, larger and more premium models from Alfa, Jeep and Maserati. And as fca after decades becomes a significant player in the German-firm-controlled company-car and other ''leasing/fleet' markets via FCA Bank's Leasys' expansion into new segments and new countries.

    FCA sales in the UK: july 2017


    The Brexit blues (including much weaker uk pound) are really hitting the UK car market now, as the overall economy is also slowing down a lot and could be in recession a few quarters from now, even as the EU one is at a post-2008-crisis rebound high. Down overall by 9%.

    FCA is predictably down much more: whether FIAT, Alfa or Jeep. Abarth and Maserati are still doing better-than-market.

    Why? The marketshare of the German car companies is rising, since such a large and expanding part of the UK market consists of 'company exceutive leasing' sales, which they subvent with practically zero-cost-financing-for-the-german-firms-from/in-europe. Of course to do so their margins are collapsing too, due to Brexit and the weaker pound but especially as the economy slows and discounting etc pressures are mounting.

    Over the next year or three: look for the East Asian firms' uk marketshare to surge. Companies like Hyundai-Kia, Nissan and Toyota can import sort-of tariff-free, and also have very depreciated home-country currencies. Nissan even manufactures in the Uk itself.

    FIAT group brands have always been small in terms of rhd UK marketshare. That is very likely to worsen. Marchionne has declared that he will not cut prices, brexit or not, recession or not, to buy marketshare in the UK. Going forward: fca will have to in the hard-pressed UK market rely entirely on the uv-s/vans, plus Jeep, Alfa+Maserati+Ferrari, and not on FIAT brand city cars etc.

    FCA sales in Argentina, July 2017

    Overall market still surging, up again massively y-on-y. FCA too: especially FIAT and Jeep, imported-in from Brazil, but even Alfa Romeo (expensive, imported from Europe.) With the Argo and esp the Argentina-made x6s sedan ('new Grand Sienna+Linea') still to come, albeit very soon: FCA will be seeing scorching growth in sales AND marketshare in not just Brazil or Mexico but also the pretty large Argentina market.
     
  2. prabhjot

    prabhjot Esperto

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    FCA, #4 by sales volumes (all brands) continues to handily outperform the average sales growth for the market-as-a-whole in Italy (Jeep, Alfa, Maserati, Abarth even more than FIAT: i.e., richer, higher-margin model mix), Spain and France too in August 2017. Gaining overall marketshare still, as fca has been doing almost eaxch an every month for 2-3 years now.The Alfa Romeo stelvio is still rolling out as is the Jeep Compass. However, neither seems to be any sort of immediate blockbuster 'hit' as yet, which is predictable given that the brands are relatively (re) newish and the segment competitiors are huge in number and very strong (largely: the big 3 German firms+PSA-Opel.) Source: carsitaly.net

    For the USA in August 2017: the same phenomenon of higher margins, richer models-mix and a large reduction of low margin sales to daily rental fleets shines through, despite the literal drop in y-on-y sales, which is almost entirely due to the elimination of several old, low margin models over the past year: Jeep Patriot+old-Compass, Dodge dart, Chrysler 200, Dodge Caravan minivan. Many of fca's models have had their 'best August' sales ever.

    http://www.prnewswire.com/news-releases/fca-us-reports-august-2017-sales-300512950.html
    --- Double Post Merged, Sep 2, 2017, Original Post Date: Sep 2, 2017 ---
    FCA sales in Brazil for August 2017: the Brazilian market is growing well again, post the deep recessionary slump. FCA has as many as 4 models selling at the rate of 4000 or 5000+ (Compass, renegade, new Argo, new Mobi) i.e., in the top20 passenger vehicles by sales, besides continuing not-bad sales of the old models (Uno, Palio, Sienna, grand Sienna) i.e., 2-or3k each. Besides the Strada and the Toro still dominate the lifestyle pickup truck sales. The declared target for the new Argo was 6000 a month, the car is already in its third month selling 4000+, and the x6s (new grand Sienna+new Linea) sedan version is coming soon. FCA is as it is the ONLY profit making auto firm in Brazil, indeed Latam as-a-whole, and as the large Brazilian economy rebounds from its recession lows FCA's new, higher-margin, 'premium within mass' strategy via the localized Jeeps and the all-new FIATs (new Mobi, new Argo, Toro, renewed Uno, new Firefly engines, upcoming x6s sedan) will yield a large improvement in operating'leverage', leading to a large and rapid increase in net profitability, especially since exports of these models to Argentina and Mexico+Chile etc are also rising a lot.
     
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  3. prabhjot

    prabhjot Esperto

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    FCA sales in the Uk are down with a clearly recessionary market and economy there. FIAT, Alfa as well as Jeep, albeit that Maserati and Abarth sales are up a lot. All car firms are bleeding deeply in the Uk, especially financially and not just in terms of sales figures. FCA is the least exposed to the Uk rhd market of any Euro-American firm, and also has the sizeable vans business. FCA is very small albeit growing in the 'executive' and other fleet/leasing market that dominates so much in the UK, based on ultra-cheap credit and finance costs, subvented greatly at very low margins by esp the German firms that dominate in the UK.

    FCA sales in Mexico in August 2017 were the highest for fca since August 2008, with especially the Brazilian FIATs and Jeeps selling well, sometimes badged as Ram or Dodge. The European Tipo/Aegea is sold there as the Dodge Neon and is selling pretty ok for its somewhat higher price point (in pesos). Mexico has free ttrade agreements not just with the usa+canada but also European Union and Brazil+Argentina, so fca will assuredly keep growing sales and profits from mexico, even as Mexico remains a major manufacturing location for FCA (exports of Compass and/or Ram pickups to the usa and Europe too.)

    FCA is steadily conceding its #1 position in Canada this year, something that continues in August, largely because FCA's model mix is limited to higher margin vehicles now, vehicles that are in most cases, affected by the US$ strength, and has stopped offering any model in a couple or three of the largest Canadian auto market segments. However Alfa Romeo has grown a lot, as has Maserati, as has the expensive new Pacifica and the Grand Cherokee. Sales performance will improve shortly once the new Compass ramps up fully.
     
  4. prabhjot

    prabhjot Esperto

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    FCA sales in Argentina and Turkey, August 2017

    Turkey, the overall market is up y-on-y by 1.x% but FIAT, FIAT lcv and Jeep up HUGELY, 25odd%, clear #2 behind renault in Turkey, with the Tipo the bestselling Turkish market model.

    Argentina is up overall by 16.x%, FIAT brand sales up by around 12%, but Jeep sales (Brazil-made) up massively, of the Renegade and now Compass. The Argo is launching only now in Argentina, so fca will continue gathering sales and marketshare and margins steam in a consistently rebounding Argentina market.
     
  5. prabhjot

    prabhjot Esperto

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    The European Union automotive market is the second largest again in the world, after China's, and bigger as well as still fast-growing than the slowing usa. FCA is #4 in the EU, and has yet again in August 2017 far outperformed the overall market growth of 5.5odd%. FIAT sales up 10+%, Alfa up a ton thanks to the new Giulia and Stelvio, Jeep flattish, Abarth and Maserati have shown large high margin growth too, again. Even Lancia with just Italy-only model has outgrown the EU market average. And fca has around 13% marketshare in uv-s/vans in the EU too (under the FIAT and FIAT Professional brands), in addition to these passenger vehicle statistics.

    FCA has been gaining marketshare and outperforming in terms of sheer sales growth but now it is also moving fast towards a large rise in net European margins since the product-brand-mix is getting ever richer: via not FIAT or even Jeep but Maserati, Abarth and especially the new brand-rebirthing Alfa Romeos, the Giulia and Stelvio. They both handily outsell the equivalent Jaguar, as well say the Porsche Macan. And the allnew, bleeding edge and class leading scalable platform and powertrains that underpin them will keep yielding high margin 'white space', all new model offerings from Maserati and ALfa Romeo, even Jeep and Dodge (in the usa): at the rate of 1 or 2 all new models each year from now through at least 2020, and beyond.

    The Jeep Compass, exported to the EU from mexico, is only now becoming available in the EU, and is a major 'white space' entry from fca: it had offered no competitor in this large and booming segment previously (just the 500X and Renegade.) i.e., much more sales growth baked in, in the coming months.
     

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