FCA sales in the rest of the world, esp USA, Europe and Middle East, Brazil

FCA sales in Italy: April 2017

After the truly epic sales and marketshare outperformance in March (with its 2 extra selling days), a downer in April with 2 fewer selling days. Also: perhaps the market is done with its awesome rebound over the last 2+ years from the depths of the eurozone debt crisis recession lows? It does appear that the Italian mass market is now exhausted, and so discounting and extra (low margin) fleet sales are getting stronger, too strong (as in the Uk and in france too.)

Anyway overall market down 4+%, FIAT down by 6%, JEEP down a bit too, as is Lancia.

However: Alfa Romeo has gain displayed a 46% y-on-y growth, with esp Maserati but also Abarth showing ample higher-margin growth too. FCA sold 600+ of the new Alfa Romeo Stelvio d-cuv in Italy in April. Meanwhile the Giulia sedan is far outselling Mercedes, bmw and audi's c-class, 3 -series and a4 sedans.

http://www.carsitaly.net/fiat-car-sales_italy.htm

 

FCA sales in Germany: April 2017

Overall market down 8odd% this month, on 3 fewer delling-days basically, also due to a seemingly accelerating shift away from diesel cars in esp the mass market.

BUT: fca sales have soared again. FCA is, across brands, making a serious breakthrough in Germany, Europe's largest market, off a historically small and niche base of course.

FIAT up a lot, so too Alfa Romeo, as also Maserati and Jeep. FCA also has a sizeable vans/uv-s esp cng business in germany that is also growing, apparently.

http://www.carsitaly.net/fiat-car-sales_germany.htm

The new Alfa Stelvio and soon the new Compass entering into what are abslutely HUGE segments in Germany especially will see fca assuredly grow sales and marketshare-overall in the months and quarters to come. FCA sales in germany tend and increasingly so to be the more premium and the higher-margins ones across all brands, from FIAT to Jeep and Maserati+Ferrari.

 

FCA continues its large outperforming-the-market-overall in Spain. The market's down a tad (fewer selling days) in April but FIAT and Jeep are both up handily (7+% each), as are maserati and Abarth, but Alfa Romeo is down a bit. The TIPO is proving popular in Spain too, alongside Italy and Germany, as is the case for the Fiat 500X and the Renegade.

FCA sales overall are down in both canada and mexico, as are sales of many other firms. Almost entirely attributable to the severe depreciation of the c$ and the mexican peso against the us$ esp in the past few, post usa-election months, as well as earlier: car and suv prices built in the usa or canada have gone up a lot recently. However, sales of Brazilian FIATs in mexico (sometimes badged as Ram or as Dodge) are rising a lot. The Brazilian renegade has just been introduced in mexico, as has the turkish Tipo, and mexico will be a large market for the usa-aimed new Compass too (it'll be made in toluca, mexico.)

 

April 2017 sales in China of Jeep: 9000odd Cherokees, 4000odd Renegades, 7500odd new Compass-es.

Coming up there soon the Jeep codenamed 'K8': a lwb, 7-seater Cherokee, china-only, albeit engineered to ALSO be (restyled of course) the Chrysler brand replacement for the Dodge journey/FIAT Freemont in the usa-only.

 

FCA sales in the usa, may 2017

The usa market's showing really a lot of pressure building up, BUT fca is holding very steady, with (it seems) their net margins across all brands including now AlfaRomeo and Maserati's higher-margins one contributing beyond just Jeep and esp RAM. Not for nothing is there a certain 'financial-pressure=panic=drastic action' among top managers at say Ford, GM and in the usa Toyota, nissan etc too. FORD just sacked its ceo! GM is selling out from many large global markets, etc.

Discounting/incentives soaring, inventory piling up, crazy-long and ultra-low interest rate loans or leases being deployed, etc. Some firms (Ford, Nissan, Hyundai and Kia) ever more reliant on sales to 'rental fleets' etc.

FCA is timing this well there: old Compass and Patriot etc, incentive and rental fleet heavy models, are going if not gone altogether from dealer lots, new Compass, new Alfa, new Pacifica hybrid etc, in their higher-priced and margined place. Richer model mix, while production is seamlessly re-aligned for the great all-new models coming up soon made-in and for the usa (mainly): all-new Wrangler, heavily refreshed Jeep Cherokee, and then the big one, the all-new RAM 1500 pickup, plus the new gme turbopetrols introduced on them (so far just available on the Alfa Giulia and Stelvio.)

FCA sales in France and Spain, may 2017

Overall market up plenty in both countries. FCA, as usual for the last 2 +years, way outperforming most other firms, further-gaining all-brands marketshare. FIAT, Alfa, Jeep and Maserati+Abarth too up hugely more than market average.

 

FCA sales in Italy: may 2017

Overall market up 8odd%, the FIAT, Alfa Romeo, and Maserati as well as Abarth brands up (much) more, as usual. Jeep up but less so (Renegade mainly, but the Compass has just launched and they're aiming to equal the renegade's huge sales there with it.)

Overall FCA sales up a little less than the market as a whole; because sales of the lancia Ypsilon, Italy-only brand and one-model brand at that, by now, and the soon-to-be-gone, phasing-out, cut-price Punto, are down a lot.

The new Alfa Giulia as well as Stelvio are #1 in their respective segments, by a distance. The Tipo continues to grow further, 7000+ in italy alone, also #1 in the c-segment.

FCA sales in Mexico and Canada

FCA achieved its highest EVER in history sales in canada, all brands put together (including FIAT, Alfa, Abarth and Maserati)! #1 car firm (all brands) in canada.

FCA had the best May sales performance in Mexico since 2013, with FIAT, Alfa Romeo, Jeep, Ram and Dodge growing especially well. A number of brazilian FIATs are doing steadily better month after month, either as FIAT or as Dodge or rebadged as Ram. the new Argo and its sedan sibling the x6s have mexico as a large target export market.

The Brazilian Jeep renegade has just launched in Mexico, and sold well first up, while the locally made for usa+europe Compass will very soon give a further large boost to fca sales in rather than just from mexico.

 

Fca sales for May 2017: Germany, 'U'K.

In Germany fca continued its first time ever sale breakthrough: LARGE outperformance of the market average from FIAT, Alfa Romeo, Abarth and Maserati. Jeep slightly down (mainly a dip in the big, somehwat older and expensive Wrangler+Grand Cherokee, the Cherokee too is not popular there), though, but that will change once the new Compass there arrives very shortly. In 2018 fca will also add 2 models with very large German market growth strong/likely potential: the all-new 2018 Wrangler, and the heavily facelifted Jeep Cherokee. FIAT's bestselling model in germany is not the 500 or any of its similarly styled bigger siblings but the new Tipo!

The UK economy is now slowing sharply due largely to Brexit. The car market was down 18odd% overall in April y-on-y, it was again down 8odd% overall in May. Largely due to the heavy depreciation of the pound. The FIAT brand sales dipped less than that average, but both Alfa and Jeep dipped more (small numbers, small base, though.) However, Abarth and Maserati again grew a lot. FCA also has a sizeable uv/vans business in the UK.

--- Double Post Merged, Jun 6, 2017, Original Post Date: Jun 6, 2017 ---

FCA sales in Brazil for May 2017

The Brazillian sales list is interesting since the Brazilian market and sales of models there are said to be pretty similar to India's (c-segment and above): Ford Figo/Ka, Toyota Etios, former Fiat Punto+linea+Palio+Sienna, Micra+Sunny, Toyota Hilux/Fortuner, now Kwid and Creta and Honda wr-v too.

Brazil is growing again post-its-political-crisis, although another one is brewing.

The market's up a lot, after a few crisis years that saw fca be the only automotive firm to remain profitable, and concentrate hardly on FIAT (except for the Toro pickup) and entirely on a 'premiumization'+'white space' strategy via locally-made (also for latam exports) Jeeps (renegade and now Compass.)

In the process, exactly in parallel to FIAT in India the FIAT models aged and lost their #1 position in pv-s, now occupied by Chevrolet. The refusal to replace the Palio, Punto, Grand Sienna, Bravo and Linea etc earlier was, however, the very reason fca remained profitable even as every other firm lost money in Brazil/latam over the last 3+ years.

Both FIAT and Jeep are up a lot too in May, albeit the former less than overall market, since the old models (Palio, Punto, Bravo, Linea) were stopped, and the new ARGO has only just arrived (in june.)

Still FIAT had both the recently heavily-facelifted and upfitted (inside and out) Uno and the all-new MOBI in the top 10, as was the new Compass. Compass sold 4200+ times in may in Brazil alone (a huge hit, and segment by-far #1), Renegade 2500 or so.

FIAT has openly said it intends retaking the #1 spot again very shortly, via the Argo and the upcoming in a few months x6s ('new grand Sienna+Linea')

Interesting and educative contrast and similarity, market-composition/structure, to our market, take a look at sales stats in this link:

https://br.motor1.com/news/147400/vendas-diretas-em-maio-sandero-cola-no-onix-e-uno-volta-ao-g4/

 

FCA sales in China and in Argentina, May 2017

The China market is cooling somewhat now, now that tax abatements have been withdrawn, and for other reasons: down just a bit in May overall. FCA sold 8000+ new Compasses but some fewer Renegades and Cherokees to end nearly the same month-on-month, which to say up massively y-on-y. Maserati and Alfa sales are reportedly up a lot too, although exact figures for them will be available only mnoths down the line.

In Argentina, the economic and car sales rebound contnues to HUGE, with FIAT outgrowing the large overall market average,as did Jeep, though not Alfa (the Giulia and Stelvio are not yet available there.) Almost entirely Brazilian exported FIATs (largely the new Mobi, the Toro, the Uno) and Jeeps. Huge growth for fca will only increase apace since the Argo is nearly there, then in a few months the x6s 'new Grand Sienna+Linea' (made in Argentina itself, at Cordoba) and the new Compass too. FCA sales totaled around 40000 vehicles in May in Argentina.

 

FCA sales in Turkey, May 2017

The Tipo is the #1 selling single Turkey market model this month (outdoing the equally or even new(er) Renault Megane sedan, the Fluence replacement, just as for FIAT the Tipo sedan replaced the Linea), as well as year-to-date overall.

The overall market continues its downward slide, due to the political crises besetting it (right wing extreme power grab by the 'sultanic' president etc) but FIAT has actually grown well, the result of having so much more than most localized manufacture (the currency has depreciated greatly after all.) The FIAT vans, Turkey-made and exported, have also sold well again in May. Jeep has grown this month a bit but not Alfa Romeo.

FCA is now the #3 (all-brands, but largely FIAT) firm in Turkey, and of course Turkey's largest exporter (largely to Europe, but also a bit to the usa and to the Middle Eastern countries and N Africa) by value (the Tipo model trio+vans.)

 

http://europe.autonews.com/article/...sales-rise-8-in-may-nearing-pre-crisis-levels

FCA outperforms, as it has for almost every month for 2-3 years now: up (all brands) 12%.

And that will almost certainly continue since (a) the Jeep Compass, in one of the largest segments in Europe, one fca had no entry in for any brand until now, is launching only now (b) the Alfa Romeo Stelvio is or will soon be at full sales tilt.

FCA, just as in the usa, is #4 by sales overall (all brands) in the EU.

More importantly fca's hitherto tiny net margins in Europe are now expanding a lot and fast, thanks to the higher-margin models (Maserati, Alfa, Jeep, the vans) and the far far better capacity utilization levels of plant and people in Italy (post-the eurozone crisis deep recession that began in 2009/10.)