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FCA sales in the rest of the world, esp USA, Europe and Middle East, Brazil

Discussion in 'Fiat Global News' started by prabhjot, Feb 4, 2015.

  1. prabhjot

    prabhjot Esperto

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    JEEP has sold jan through nov, in China: over 150,000 suv-s, a growth since local manufacture of the Cherokee and the Renegade began of over 300% in 2016 over 2015. Jeeps in China have premium pricing, often comparable to German marque suv-s, and are set fair to keep the sales boom going since the Chinese market is moving suv-ward in a big way, and since the German competition (mainly) is not as well-regarded when it comes to suv-s as they are for sedans and coupes/sporty cars/limo-s.

    The newly launched, localized Jeep new Compass, the model we too in India will get (localized) in 2017, has in China ALREADY received 150,000 advance orders!! (or so early reports in the Chinese business press have it.)

    That, if even half-true, ought not to be surprising since the old Compass (a pre-fca model) was a popular and well-known nameplate in China, even though it was a weak model and was imported and so sold at a post-tariffs-of-25% premium (upto mid-2015.)

    2017 will see the launch also of a 3-row, long-wheelbase avatar of the Jeep Cherokee, including as a hybrid. THAT China-developed-further model will also (with high Chinese imported component content, taking advantage of the incredibly strong us$) be 'made' alongside the facelifted and improved Cherokee in the USA in early 2018, albeit likely as a simpler-suspension/etc 'Chrysler'-badged soft-roader rather than as a pukka 'Jeep.'

    The platform and powertrain mate of the Renegade and the new Compass, the Fiat 500X, is possibly in the plan for localized Chinese manufacture too (2018), although the launch of the FIAT brand there via the Dodge Dart=Fiat Viaggio+Ottimo has failed utterly. Most likely, henceforth FIAT will stick to the eurochic 500-style models in China, instead, albeit that the 500X will still be made there, likely also for export? Instead of the FIAT brand the emphasis in China is going to nearly-all: Jeep, Maserati, Alfa (launching at shared dealerships in 2017) and most likely Chrysler-badged large but hybrid models at an all-new JV plant (negotiations for which are apparently underway.)

    FCA could or rather should consider doing the same in India too: delay the 'new Punto' etc here further and give us (including for rhd exports) the 500X in some form, a platform close-sibling as it is of the new Compass?
     
    amitshedha likes this.
  2. prabhjot

    prabhjot Esperto

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    FCA sales in december 2016:

    Up, better than market average (as usual) in: France, Italy, Germany and Spain. esp Jeep, Alfa, Maserati, but also the Fiat brand but less so cmpared to earlier in 2016.

    UK: Jeep up a lot, Fiat down a bit y-on-y, Alfa starting its 'up' phase now that the Giulia is available in rhd format in the uk. Overall market too is down for mass market brands (ford, vauxhall/opel, vw) but up for the likes of Merc, BMW and audi: cheap credit, high income and wealth inequality, etc. BREXIT woes have not truly hit yet: will start to bite this year.

    Brazil: Overall growing again m-on-m, FIAT pickups up a lot, Jeep up a lot, new Compass sold at more than 3500 in december with a similar number of Renegades too (premium priced). FIAT brand awaits the new Punto and new Grand Sienna this year for a full recovery from the Brazilian recession lows. FCA ended 2016 as the Brazil market #1 (all brands, including pickups), despite the recession pain. Well, the rebound in the economy there is uderway, meanwhile FCA has premiumized its offerings with the localized Jeeps and the new Toro, new MOBI and the brilliant all new Firefly small, high fe engines (made in brazil.)

    Mexico
    : up a lot, esp the rebadged Brazilian Fiats (Strada, Sienna, and the Tipo from Europe/Turkey, plus palio etc.)

    USA: same as nov. Overall numbers down due to discontinuation of the Chrysler 200 and the dodge Dart. But fleet sales down, discounting well under control, retail sales off only slightly: i.e., profitability situation still improving, UNLIKE other firms struggling with excess inventory, excess discounting, surplus sedan capacity as the market's moving wholesale and fast to cuv-s and suv-s and pickups.

    Canada: down a fair bit (10odd%), again due to the departure of the Dart and c200, as also the Patriot+Compass. FCA had a bumper, #1 2015, so 2016's been a down year, also seeing the stronger us$ affecting fca more than GM, Ford.

    Japan: up y-on-y overall on the back of large demand for Jeep, for Abarth, but Fiat brand sales down a bit in december. FCA hit its 2016 target of 20000 fully imported high margin sales in japan (including Maserati, ferrari and Abarth.) Neither of the other 2 american firms are even present in japan anymore (GM and Ford.)
     
  3. prabhjot

    prabhjot Esperto

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    Argentina, Dec 2016: That market's up a lot y-on-y in december, and FCA's done better than the avg market, FIAT as well as Brazil. The Brazilian Jeeps 9renegade and now Compass) are selling hugely well and growing a lot month on month. Overall FCA is the #5 carfirm in Argentina, very soon very likely to move up to #4, maybe #3: the 'new Punto' from Brazil arrives in March, and then the ';new Grand Sienna' at the end of the year, which importantly will be made in Argentina itself (including for export to Brazil, Mexico etc, with which there are free trade agreements.)

    China, Dec 2016: The large sales of the China-locally made Jeep Cherokee continue to be excellent, over 10,000 models sold in december again, to go with 3500+ locally-made Renegades. The first Compass-es were delivered too. Mike Manley has a Jeep sales total target of 500,000 suv-s in China by end-2018. They're currently at a strike rate of around 160,000+. i.e., the Compass which has just launched there will have to hit sales of something like 15-20k to get close enough. AFAI can make out: that'll happen easy, though the stretch target of 500k Jeeps in just 2 years time will probably be too much, which is fine. Also 2017 will see the launch of a China-only, and Jeep asia-pac developed lwb Cherokee 7-seater. That same model has also been engineered in China(+India?) for manufacture in the usa as a reskinned Chrysler 7-seat cuv, with a softroad suspension though.
    --- Double Post Merged, Jan 17, 2017, Original Post Date: Jan 17, 2017 ---
    The Fiat Aegea (Tipo in Europe) has taken over from the Linea (2012 to 2015 ) as the #1 best-selling single model in Turkey in 2016, its first full year of sale. It's been sold 38,200+ times in 2016 in Turkey alone, bulit as it is locally at the TOFAS jv plant (as much or more for exports to Europe, which have also gone rather well.)
     
  4. prabhjot

    prabhjot Esperto

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    http://www.carsitaly.net/fiat-car-sales_europe.htm

    HUGE outperformance by fca (ALL brands, including now Alfa Romeo and not just Jeep and Fiat and Fiat Professional uv-s), in Europe, both in december and in 2016-as-a-whole.

    FCA is now again the clear #4 car firm in Europe (all brands, including uv-s) by sales, AND more importantly MORE profitable (higher, and rising, net margins per car/van/suv sold) in Europe than VW+SEAT+SKODA (not including Audi and Porsche), than Ford or GM/Opel, than Renault (standalone), than Peugeot-Citroen (adjusted for state bailout and chinese distress investor buyout, yielding as it did cheaper capital than fca ever had access to.)

    2017 (brexit, Italian, French and German elections, rise of rightwing populisms, Italy versus Germany, etc) promises to be a tougher one, but one that FCA with its huge ongoing new-model emphasis AWAY from low margin Fiat-s to high-margin Jeeps, Alfa-s and Maserati-s, is hopefully going to weather well financially, in terms of profitability.
     
  5. prabhjot

    prabhjot Esperto

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    FCA sales in the USA, France, Spain for Jan 2017

    France:
    fca's large outperformance continues, with esp the FIAT brand up by 24odd% y-on-y in a market up by about 10% overall, Jeep down a bit, AlfaRomeo and Maserati up. FCA is around #5 or #6 as a group in France (including the large Fiat Professional van sales.)

    Spain: Market up overall by 10%. FCA up hugely y-on-y by well-over 35%, mainly FIAT 500, 500L, Panda and 500X, Alfa R up too, Jeep levelling off.

    NOTE: the premium priced Jeep Renegade has hit something like peak sales it seems, as has the Grand Cherokee. While the Cherokee has overall been deemed it seems too expensive. This last model awaits its full refresh which is still about a year away. The biggest suv segment in Europe is that into which the new Compass will enter in h2 of 2017, exported to europe from the Toluca, Mexico plant that is currently at full steam preparing for the very large usa-market demand this month and the next. Likewise, for Alfa, while sales of the Giulietta are flat to slightly up, that of the Giulia are good but constrained by the fact that except for Germany and the UK the rest of europe is pretty unkeen on rwd sports sedans: that large and growing segment, then, is what the Alfa Romeo Stelvio d-cuv will address, launching this month and the next 2 across europe and then into the usa.

    USA
    : fca sales down about 11%, abit more than some others, largely on account of the stopping/withdrawal-from-market of the Jeep Patriot, Jeep old Compass, Dodge Caravan minivan, and of course the Dodge Dart and the Chrysler 200 sedans.

    However, what is great is that the average selling price of fca models is up by 4+% y-on-y, signalling the better, richer (Jeep and Ram and Pacifica minivan, now larger Alfa and Maserati sales too) product mix in a market that is seeing a huge increase in discounting of sedans, increasing overcapacity/inventory pileup in fwd sedans. FCA has also further reduced its share of sales at low margins to daily rental fleets. FCA's retail customer sales are actually flat y-on-y, not down much at all.

    The Jeep Compass becomes available in a month or less: that will see sales numbers pickup again, while ensuring better margins than the several discount-heavy sedans and older Jeeps it is largely replacing (segment-pricing, and size, wise.) The Jeep Renegade (built in Italy) and the Chrysler Pacifica (from Windsor, Canada) continue to sell very well: the former is the segment leader, and the latter a much awarded and very well recieved high-tech model (including phev and Google waymo.) Alfa grew Giulia sales to over 100 in January (just the 70k us$ QV 510 hp 3 litre ttv6, as yet.)

    NOTE
    : By most analysts' reckoning (and by mine) fca is the firm the most likely to benefit from any Trump effect on mexico tariffs, new fe standards etc, tough if tariffs are slapped on Canadian built cars too and/or european-built ones as well, fca could suffer but again: most likely much less than any other firm, american, japanese or german. That is one maor reason why fca share prices have shot up by over 50% over the last month and a half, way better/more than each and every other car firm listed anywhere, not least ford, vw and gm.
    --- Double Post Merged, Feb 2, 2017 ---
    Italy: overall market sales up by 10 odd%, FIAT up by 14.5%, Alfa Romeo by 27odd%, Lancia by 4.5%, Jeep down a bit as some folks seem to be awaiting the Compass. Needless to say almost all FIAT models are #1 in their segments, as is Alfa Romeo with the Giulia so far. Early ordering for the Stelvio, the alfa giulia d-cuv twin, has begun. Its segment is far larger, europe wide and esp in s europe+france than the d-rwd-sedan one of the Giulia. The Punto is just about to be stopped for good: production at Melfi. It is speculated that either the Jeep Compass or a Fiat d-cuv twin of it or in 2018 an Alfa c-cuv twin of the 500X+renegade will be made at melfi in the Punto's stead. Marchionne has stated that FCA will not replace the Punto with another c-hatchback model a la the brazilian x6h, given the presence of the v-f-m Tipo models and the market shift to small cuv-s like thwe 500x and the Renegade which at least yield decent margins, unlike c-hatch models from other euro firms (eg, vw polo, ford fiesta, renault clio etc.)
    --- Double Post Merged, Feb 2, 2017, Original Post Date: Feb 2, 2017 ---
    Mexico: up 15%, the best showing by fca since 2009 (when Hyundai-s were also retailed alongside Chryslers), all brands up, but esp FIAT (up 50odd%: brazilian models + the 500), FIATs-badged-as-Dodge-or-Ram including the Turkish-made Tipo sedan which has sold more than 500 as the Dodge neon. The Brazilian Grand Sienna, and the Strada pickup as well as the UNo and the new MOBI and soon Toro have grown a lot, as have a few usa-brand models (Chrysler Pacifica, Dodge Challenger.) The us$ has of course appreciated hugely since the trump election against the peso which means that it's a good thing fca mexico sales growth is ever increasingly of brazilian fiats (as fiats or as dodge or Ram-s) rather than of usa or canada-made models. Of course, the Jeep Compass is currently being made for export to the usa and canada at toluca, mexico: that'll mean large and profitable local sales for Jeep starting in a nth or two.
     
    Last edited: Feb 2, 2017
  6. prabhjot

    prabhjot Esperto

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    FCA sales in Germany, Canada: Jan 2017

    The market is up 10% in Germany, with Fiat, Alfa, Jeep and Maserati growing much better than market-average: FIAT's up by 25odd%, thanks to the Tipo and not just the 500 lineup of models. The Alfa Giulia is being well recieved in both Germany and Austria, sales wise. Jeep is a good seller in Germany as it is: the Compass when it arries will hit a really large sweet spot in the German car market, since the segment is already huge and growing and Jeep is well recognized as an 'suv'-specialist.

    FCA was after a fair few months again the #1 carfirm in Canada (most of the growth came from Jeep's: 5% y-on-y) in a record-selling car market there. Here too the new Mexico-built Compass 4x4 will hit a very large and growing sweet spot in the market, including affordability-wise (given the strong us$ otherwise.)
     
  7. prabhjot

    prabhjot Esperto

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    FCA is now, finally, the undisputed and undisputable #3 by sales in the usa: the many-decades-long position behind GM and Ford: they've overtaken Toyota! Albeit not yet by a huge margin. Still: a great great achievement for fca and Marchionne.

    Interestingly fca is around their historical/best-ever marketshare (all usa brands) since the 1950's, while both Ford and GM, of course SO much of their earlier dominant marketshare to the Japanese and the Koreans+the Germans.

    In the usa market fca's net-profit-margins AND capacity-utilization-levels are still rising, while with the onset of a long, hopefully shallow slowdown in usa sales+the discounting wars that've begun (this time afflicting hyundai-kia and Toyota as well): GM's and esp Ford's are now dipping, with overcapacity and worker layoffs getting deployed more and more by them. And the slowdown has just begun!

    This is precisely because Marchionne has kept the models' offerings and the brands ultra-focussed, i.e., made no attempt to be a catch-all car firm with offerings and/or (sub)brands in each and every segment of the very segment- and demographically-diverse usa market.
     
  8. prabhjot

    prabhjot Esperto

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    FCA sales in Brazil, Jan 2017

    The economy and auto market/consumer credit etc is bottoming out. With the political leadership: some stability and policy etc credibility has returned.

    Fiat, though, is a brand that continues to drop off in sales compared to most other firms. THAT is due entirely to the fact, by now, that Fiat has discontinued several models in the past month: idea, freemont, punto, linea, and has only the a-segment-leading new MOBI and the new Firefly brilliant small engines as new offerings, AS the brand awaits the may 2017 launch of the BIG ONE there: the 'new Punto' and the 'new Grand Sienna' in late-2017.

    Fiat brand exports out-of-Brazil to a nicely rebounding Argentina, to Chile and esp to Mexico are up plenty though, with an assured surge in them too once the 'new Punto' arrives: soon.

    FIAT lcv-s though have HUGE growth and increased dominance of this large segment of the Brazilian market: thanks to the new Toro, and of course the Strada. Again: good and growing exports of them as well.

    Jeep has grown largely, of course, given the 3000+ new Compass-es sold in jan to go with 2500+ Renegades.

    FCA remains the ONLY large non-luxury car firm to be profitable in Brazil/S America, recessions, currency and political crises etc or not.
     
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  9. prabhjot

    prabhjot Esperto

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    FCA sales in Japan, Jan 2017

    Market up this month by about 4.x%.

    FCA up a lot more, among the highest among the import brands, in fact outselling Toyota-branded cars in Japan (all brands together.)

    Alfa, Maserati, Abarth, Ferrari and of course Jeep up a lot, FIAT branded small euro citycars down a bit though (Japan has its own small citycar specialists: such as our own Suzuki and Daihatsu etc, kei cars.)

    The 2 other 'american' car firms, GM and Ford do not even compete in insular, difficult, deflationary Japan. FCA competes against the German firms (and Fiat against MINI), but has the privelege of Jeep as well as Ferrari, and now also new Alfa Romeo-s and Abarths (e.g., 124 spider, made in japan by mazda with fiat engines and styling etc), all of which have large niche/'cult' followings with many clubs etc over decades now.

    Overall FCA's very high-margin, lucrative export trade to Japan is splendid since it covers all brands, Italian AND American. FCA easily met their 2016 20000 cars-sold target for Japan.

    Japan is a major destination for Indian-made, India-as-rhd-export-hub Jeeps, first the Compass and then....?
     
  10. prabhjot

    prabhjot Esperto

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    Argentina, Jan 2017

    The automarket in Argentina continues its huge rebound from the depths of its long slump, caused largely by political populism and the commodity price crash. Up on average by 60+% to around 90000 cars and suv-s and pickups in jan.

    The FIAT brand is #5 or so in Argentina, and has grown around 22%, with a large surge assured to be seen once the 'new Punto' and esp the Argentina made and exported 'new Grand Sienna' (Linea replacement for LatAm) arrive this year.

    Alfa Romeo up a fair bit, and esp Jeep up epically: largely the Brazilian-made Renegade and soon the Compass too.
     

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