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FCA sales in the rest of the world, esp USA, Europe and Middle East, Brazil

Discussion in 'Fiat Global News' started by prabhjot, Feb 4, 2015.

  1. prabhjot

    prabhjot Esperto

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    http://www.autonews.com/article/201...s-up-with-amazon-to-sell-cars-online-in-italy


    One wonders whether there is some scope for Fiat and/or JEEP to do this in a big way with say Amazon India, as well.

    Also, FCA has again sold 13000+ cars in China, around 8500 Cherokees, a cusw platform mate of the soon-to-be-discontinued Fiat Viaggio and Ottimo, and around 3500 Renegades a susw 4x4 platform mate of the new Compass, launching there, heavily localized, in a month's time or so. When it does suffice to say JEEP sales will, imo, at a bare minimum: DOUBLE, since (a) the segment is epically huge in China (b) the 'Compass' name is a familiar and well-liked one, since imported last-gen Compasses-s would sell many thousands each month, despite its elevated-due-to-tariffs-of-25% prices and its age.
     
  2. prabhjot

    prabhjot Esperto

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    Maserati sales in both the Usa, a very competitive and open 'luxury priced car' market, and Europe: are up, thanks mainly to the Levante and the heavy-enough facelift of the Ghibli and Quattroporte. USA sales up by 11-12% in October 2016. Its sales in Germany, the UK and Italy are up sizeably, to add to its ongoing, longer-term established success in China.

    FCA/Marchionne is aiming to get Maserati and Alfa Romeo grown and more-globalised-beyond-Europe so as to supplement Jeep as global brands, and high margin ones at that. Such brands and such segments/price points offer greater profitability in-and-through slowdowns and tend to account for a larger share of profits than more mainstream, 'mass market' brands like Chrysler, Fiat, Dodge and Ram.

    Just 3 years ago Maserati had boutique-manufacturer sales of merely 7000odd models. For 2016: it will easily sell around 40000 cars. Between M and AR, fca is and will see a fast expansion of ebitda and net margins, to go with the Jeep profitability: on a global basis, which too is important for an-otherwise too-exposed to individualworld-market-regions (LatAm, Usa+Canada, EU) firm.

    FCA, like VW, is different to most firms, in that it is multi-historic-brand, and has several legacy premium/sports/luxury brands to go with the suv specialisation (Jeep) and the pickup (Ram+Fiat) and uv (Ram+Fiat) and city-car (Fiat) ones too. Firms like Nissan-Renault, Ford, even GM partly, Hyundai-Kia, Honda, and Peugeot-Citroen suffer greatly from the low-margins and downturn vulnerability caused by their lack of any plausible premium/luxe offerings.

    Accordingly, Maserati to go with Jeep, plus hopefully now the new Alfa Romeo-s as well, will boost valuations of fca quickly and a lot: enough to make fca a compelling merger/acquisition partner for another firm that may lack such pricing and brand equity? Marchionne retires in 2019: expect a big merger-type deal by then, esp on the back of Maserati, Jeep and the new Alfa Romeo-s, all three sharing in one way or another with-each-other (e.g., new, more numerous dealerships, platform+powertrains etc.)

    Maserati dealers will also in most cases double-up as Alfa Romeo ones in the usa, while Alfa is paired at Jeep dealerships in most of Europe and in China.
     
  3. prabhjot

    prabhjot Esperto

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    FCA sales in the USA, Mexico, Spain, France and Italy for November 2016

    From carsitaly.it: Fiat grows 7-8% in Italy (just below the overall market in november), while Alfa and Jeep outperform handily, while Lancia with just one high selling Italy-only model is flat. Maserati grows its high-margin sales too, thanks to the Levante in the main, i think.

    Fiat, Alfa AND Jeep continue to heavily outperform the overall market and most/all other car brands/firms in France as well as Spain, with the Alfa Giulia, the epe Renegade and the 500+500X+500L doing exceptionally well. Up, singly and together by PLENTY!

    FCA down a heavy 14% y-on-y in the usa, something rare (but the new normal for fca) over the past 5-6 years of nearly continuous marketshare and sales growth in the usa for fca. Still the #4 and close-#3 (behind Toyota), though, despite the top 3 and most other firms growing y-on-y in november.

    This is BY DESIGN, BY PLAN: getting rid of low or negative-margin, incentive/discounting-heavy models in declining car segments (Dart and Chrysler 200 sedans are gone, as are the old low-cost models: the eep Patriot, the old Compass, and the old Dodge Grand Caravan minivan.)

    Also: a deliberate attempt to boost net-profit margins by heavily reducing lower-cost rental-fleet sales. Meanwhile the us$ has soared, resulting in a huge net-in-euros boost to fca profitability DESPITE the reduction/removal of these several decent-sales-volumes models. They are being replaced instead by the Mexico-built new Compass (which will easily sell double or more of the previous retired Compass and with much higher margins given the strong us$ post-Trump election), and FCA is intsead focussing on the premium/high-margin segments instead with the imported (also more lucrative thanks to the strong us$) Alfa Giulia and Stelvio in early-2017, alongwith the new and facelifted Maserati-s esp the Levante suv.

    FCA as-a-whole up by about 10% in Mexico too, most of the growth coming from Brazilian-built Fiats rebadged either as Dodge-s or as Ram-s. The European/Turkish Tipo/Aegea sold about 480 as 'Dodge Neons' in Mexico in November. FCA is becoming an even-more pan-'Latin'-America firm from Brazil and now, again, also Argentina, Chile and Mexico too. In Mexico all fca brands are retailed under one roof: from Dodge and Fiat to Jeep, Ram, Alfa and even in places Maserati-s. A strong, wide distribution and service network to thereby grow all, esp the premium/sports/suv/luxury which have much higher profit margins, brands simultaneously.

    If FIAT in India has any decent future in India with all-new models it WILL have to do the same: go multibrand, first with Jeep and then later with say Alfa or say Chrysler hybrids? imo that is possible now, but unforunately unlike mexico the Fiat brand probably does have the rhd economies of scale case behind it, sadly (Mexico has a free trade agreement with both brazil and argentina, both also lhd!) The FIAT brand has very miniscule rhd export prospects out-of-Ranjangaon with say an all-new 'Punto'/'Avventura' to go with a low ceiling on possible sales in India itself.
     
    Last edited: Dec 2, 2016
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  4. prabhjot

    prabhjot Esperto

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    FCA is up y-on-y (all brands together) again in Germany too in November 2016, a marke that has grown only slightly this month. The Fiat and esp (thanks to the new Giulia) Alfa Romeo have grown more than this market-average though Jeep sales have slowed a tad (not the Renegade or the Grand Cherokee thoug, mainly the Cherokee and the Wrangler) as the bulk of the German 'suv' market is for the new Compass-type model, for which there are another 6-8 months to go for European launch (imported from mexico/brazil.) The Tipo is seeing sizeable sales in germany, and maserati is growing quite smartly (not just the hit Levante large sports-suv but even the Ghibli sedan.) FCA's growth prospects in the large and distinctive German market remain primed for large outperformance (from a low base) since the all-new fca models (eg., the Alfa Stelvio d-cuv, the Alfa Giulia and Giulia Sportswagon or the Tipo sedan+SW and the new Jeep Compass) here or coming-very-soon will be the first fca models suitable to the German market, which is the rare sedan and larger suv centric market in Europe.
     
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  5. prabhjot

    prabhjot Esperto

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    The JEEP brand has met its world record sales target for 2016 globally with a whole month's sales to go!

    The new Compass sold to the tune of 2500 in Brazil in its first month there: november. However, sales of the Brazilian renegade seem to've suffered in the bargain, due to a price+engine overlap for some respective variants one supposes? The Brazilian new bleeding-edge WCM plant at Pernambuco, Jeep-centric, will also export most parts and sub-assemblies to Mexico for assembly there for the HUGE usa market, mated to usa-made powertrains though. Mexico has quasi-freetrade agreements with both Brazil+Argentina as well as USA+Canada (nafta, pending Trump the Donald reneging on it!)

    Decent month-on-month growth (albeit with a still y-on-y decline, though reduced) FINALLY for the car market in Brazil. FIAT and Jeep have not wasted this recession there: the Strada, the new Toro, new MOBI, the Renegade+new Compass, as well as new UNO are leaders in their respective segments. With the Palio still going strong enough for now. The 'new Punto', 'new Grand Sienna' and a new Fiat-twinned-to-a-Jeep b-suv based off their platform and powertrains will arrive in 2017, a year where FCA says they expect sizeable overall market growth again. FCA remained profitable, uniquely among all car firms, in Brazil/LatAm throughout the Brazilian recession, now ended it appears.

    Who knows: we in India may yet get those last-mentioned models, though i bet against that (im)probability, given the little-exportable r-h-drive-ness here. The JEEP 'new Punto' derived b-suv will come, instead in 2018, and that will likely be it for the FIAT brand here. FIAT as an 'emerging market'-friendly brand applies, sadly, only to Brazil, Argentina, Mexico et al, no longer to say India. Who knows yet though. Maybe....say banking on numerous exports to say a re-opened Iran out-of-India? etc.
     
  6. prabhjot

    prabhjot Esperto

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    FCA (mainly locally made Fiats) up a really healthty 23odd% y-on-y in Turkey where Fiat is the #2 brand (including locally made and exported too vans/uv-s.) The Turkish Lira has depreciated by as much as 16% recently and so many sales have been made in the overall market in order to access cars before the inevitable large price increases coming soon. Fiat will inevitably gain marketshare in Turkey in the coming year since it has so much of its portfolio of vehicles in Turkey: locally-made/assembled.

    The Aegea (Tipo) is y-to-date the best-selling model in Turkey, more than the #2 Toyota Corolla.

    FCA is up, after such a long and deep slump in Brazil due to the recession there, 14odd% y-on-y, and has every one of its new launches as segment #1's: the Toro, the Jeep Renegade, the new Jeep Compass, the MOBI and the refreshed+all-new Firefly engined UNO. With the largest segment all-new models coming very soon (palio+Punto replacement: the 'new Punto', x6h, and the to-be-made-in-Argentina 'new grand Sienna', x6s) in early+late 2017 respectively.

    FCA has done very well again fully in imported-in-but-high-margin Japan, with Jeep, Abarth, Maserati, Alfa Romeo and Ferrari all up a lot, albeit that sales of the Fiat brand (mainly the Panda, the 500, 500L and 500X) down somewhat in a market that as usual is gently deflationary/slow (not recessionary) with credit practically free/zero%-interest-rates.

    In Canada, FCA is down a tad in an overall market up a lot, and has clearly relinquished its hitherto #1 all-brands firm status as far as sales go. Ford+GM for eg were up plenty in November. How come? Strong us$ is a factor but the largest one is the gradual withdrawal of several large volume/large segment offerings recently: the Dodge Dart and Chrysler 200 sedans, and the hot selling Dodge Grand Caravan minivan. FCA is prioritizing margins and profitability in Canada, hence the complete withdrawal from such large segments, since offerings here are ultra-low-margin/cut-throat. The eep new Compass will in early 2017 see a large uptick in FCA sales numbers, though. The strong US$-weak Candadian$ WILL see large profitability increases for FCA, since FCA exports the Dodge Challenger+Charger, the Chrysler 300 and the new Chrysler Pacifica (including the just launched phev version) Minivan from Canada to the USA in such large numbers.
     
  7. prabhjot

    prabhjot Esperto

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    Abarth sales in the UK are up 42odd% for 2016 through October to 3600+ cars in the UK alone. The UK alongwith Japan is the largest market for Abarths, other than Italy of course. Maserati too has grown sales in 2016 there, thanks to sales of the Ghibli as well as the new QP and esp the Levante large sports-suv) but not either Fiat nor Alfa (the Giulia's not quite available for delivery in the uk as yet), while of course Jeep has grown a lot (mainly the Renegade) upto a monthly avg runrate of around 700+- cars. Alfa and Jeep dealers are twinned in the UK, as elsewhere, while there are also several all-brand (ex-Maserati) FCA dealerships too, as also a few planned Alfa+Maserati ones. Fiat branded vans and uv-s have grown their decent (considering the rhd nature of the uk) marketshare slightly.
     
  8. prabhjot

    prabhjot Esperto

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    http://sports.yahoo.com/news/fiat-chrysler-automobiles-n-v-071802227.html

    LARGE outperformance of the overall European market average, on a y-on-y basis: for FCA-as-a-whole AND for ALL individual brands (Fiat, Jeep, Alfa Romeo, Maserati, Fiat Professional uv-s.)

    The Alfa Giulia, the Tipo trio, Maserati, the 500X+Renegade, the 500+Panda+LanciaYpsilon, and most vans/uv-s all up month-on-month, as well, a fair bit each.

    Especially interesting is the outperformance in Germany (thanks to the Tipo, the Alfa Giulia and the new Maserati-s+ of course Jeep), the EU's largest market, and not-just in Italy, France and Spain.

    FCA model-mix is much more premium now (thanks to the 500X, Renegade, new Alfa and new Maserati), and FCA now has good offerings for the huge and growing Executive fleet-leasing markets too: ergo it is margins and net-profitability that is fast improving too, and not just raw sales numbers. However, some considerable softness in both Italy and France is likely very soon, given the usual European poltical-economic blues (yet again.)

    FCA has also outperformed hugely in Turkey, where it is the clear #2 autofirm overall: for now. The Turkish market will stagnate or head lower, though, due to political, economic and currency woes. But in that case too FCA is unusually well-placed financially since Turkey is a huge export-to-Europe-and-USA base (much cheaper Turkish Lira) and has a large part of its portfolio locally-manufactured.
     
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  9. prabhjot

    prabhjot Esperto

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    FCA (all brands together) is still the #1 in Brazil, and the only car company to still be profitable there despite the severe recession there over the last 2 years or so (now hopefully bottomed out and improving somewhat.)

    With the launch of the x6h ('new Punto') and the x6s ('new Grand Sienna') FCA's Latam boss says he expects significant marketshare growth too after a long while, which had been eroding for esp the FIAT brand (made up by the large new Jeep locally-made Renegade and now Compass sales+the new MOBI, UNO and the new TORO lifestyle pickup.)

    FCA is implementing a 'premiumization' strategy to go with their huge scale economies of highly-local manufacture , including dealerships, new improved models from new/improved cutting edge factories (including the one in Argentina for the new grand Sienna 2017 in Cordoba, Argentina. Exports of esp Jeeps but also Fiats made-in-Brazil-and-Argentina are doing well (esp to Mexico and esp for the Mexican assembly of largely Brazilian made kits of the new Jeep Compass, meant for nafta exports to the usa and to Canada, as also to Europe, with various engines.)

    FCA in India is in a similar position and implementing a similar strategy now, except that while it is one of the few firms to be profitable in India, the historical legacy position of the FIAT brand makes its future so much less buoyant than FIAT's still very strong and old position of prominance in Brazil. But the premium-turn of models and dealerships via Jeeps, esp the localized, export-centric ones IS indeed underway here too. Remains to be seen whether, come say 2018/2019, it will have gone well-enough for another strong attempt to be made here with the FIAT brand.

    From the major auto website/magazine CARPLACE, Brazil:


    Until recently, Fiat and Volkswagen were fighting fiercely for sales leadership in the Brazilian market. Suddenly, Chevrolet has a strong accelerated in its portfolio and spawned the leadership in retail, then won with Onix the coveted title of best-selling car in the country and will close 2016 in the lead as the best-selling brand, with more than 30,000 cars to front of Fiat. Right? From the perspective of brands, yes, but the FCA gave a new interpretation to this scenario.

    With a single management in Brazil for the brands Fiat, Jeep, Chrysler, Dodge and RAM, the FCA said to be counting the days to become for the second time, the sales leader in the country. For this, the company adds the numbers of all its brands, which totaled more than 343,000 units in January accumulated until last Wednesday (14). Or about 18,000 units ahead of GM.
    What may seem "creative accounting" it is actually the very Anfavea counting method. In the letter disclosed by the organization, FCA appears with all its brands, the same way as the PSA appears with Peugeot and Citroën, HPE with Mitsubishi and Suzuki, BMW with Mini and so on.

    This sum, in addition to passenger cars, light commercial were also considered. Thus, GM (which here works only with the Chevrolet brand) would figure in second place with 325,656, and Volkswagen is in third with 215,779. Even if we use the same view for Volkswagen and Audi we add the numbers, although the two companies have independent operations and directions here, the German group remains in third with just over 226,000.

    The explanation for this new approach is in the FCA strategy. The company's goal now is to offer a portfolio of models complements between brands. Even with the market share decline of Fiat as a brand, the results for the FCA were extremely positive. Positive and profitable, something that has not happened for a long time. That would be a reflection of assertive planning launches, offering models for the main segments of the country: compact hatchbacks, trucks and SUVs.

    fiat-mobi.jpg

    In a press conference held at the FCA's headquarters in São Paulo, the commercial director, Sergio Ferreira, pointed out the success of the new strategy.

    The company, for example, still holds the lead in the compact segment hatchbacks 1.0, which represents about 40.2% of the market in units sold. In it, the results come from Fiat with the models Uno, Palio and Mobi.

    The pickup trucks segment, accounting for 13.2% of the Brazilian market, had the Strada as a leader since 2000. With the launch of Toro, Fiat extended the lead handily. According to Ferreira, Fiat even had a concern about a possible cannibalization between the two pick-up trucks, but it did not. The result was the maintenance segment of the lead, with over 40% share.

    The success is also visible in the segment that grew the most in recent years: the SUVs. To get an idea of this evolution, SUVs sales accounted for only 6.2% of all vehicles sold in Brazil in 2010. In 2015, this figure rose to 12.5% and will close 2016 at 14.9%. "SUVs will continue to grow in Brazil," said Ferreira. For the executive, the characteristics of the Brazilian market indicate that we can reach the world average of 20% and even pass, reaching 22% of the market.

    jeep-compass-x-honda-civic.jpg

    Against this backdrop, the Jeep comes into play. Mark with little participation and living only imported in Brazil, she won muscles with FCA, opened a modern plant in Pernambuco, with capacity to produce 250,000 vehicles per year and launched two models that debuted already doing successfully. Renegade and Compass combined can make the Jeep grab the lead in the hottest segment of the market. Simply put, by the end of this month, just over 900 units advantage over Honda.

    With the arrival of Compass, the expectation of the Jeep is nothing modest. Predicting production of 30,000 units of Compass and 50,000 of Renegade, the FCA wants to become in 2017 the leader in SUVs in Latin America.

    On the future, FCA believes that the bottom was reached in 2016. For 2017, the expectation is that the automotive market is at the same level this year, with sales in the region of 2 million units. "If you have growth will be modest, about 1%," Ferreira bet. Even in this conservative scenario, the FCA predicts growth of its brands above average competition.
    --- Double Post Merged, Dec 17, 2016, Original Post Date: Dec 17, 2016 ---
    JEEP sales in China in November 2016

    Sales of the locally-made Jeep Cherokee have again hit well-over 10,000 in nov, while sales of the locally-built Renegade have surged from an average since launch about 5 months ago of 3500 a month to 5500 or so this november.

    HUGE growth: the benefits of an already well-known and respected brand when combined with the pricing of heavily localized manufacture.

    JEEP also sold large numbers of both the imported Wrangler and the Grand Cherokee.

    And now comes the new Compass which should further add at a minimum sales of 10000 a month: by jan/feb 2017?

    FCA/Jeep will also in 2017 be launching a restyled long-wheelbase, 7-seater China-only avatar of the Jeep Cherokee, including as a hybrid, for which there are stipulations as well as large incentives in China.
     
  10. prabhjot

    prabhjot Esperto

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    Alfa Romeo sales are up 34.4% y-on-y, and up (thanks to the Giulia) 25odd% in nov compared to october 2016: in Europe.

    Maserati has sold 750+ cars in Europe alone in nov, and over 7000 high-priced, highly-exclusive and high-margins (over 10% per car, on a global basis) cars in 2016 so far: good growth y-on-y and more importantly at higher margins (thanks mainly to the Levante.) In the USA, Maserati is up y-on-y in November by 27odd%, thanks to the Levante, and has sold over 10000 examples jan through nov in 2016. Ferrari too is up in the usa by 7 odd% in the usa this year so far.

    Alfa's REAL big growth begins early in 2017: it will have launched at 160 odd dealerships in the usa (shared either with FIAT or with Maserati), and that too with the cuv avatar of the Giulia platform and powertrains: the Stelvio. By mid-2017 it'll launch (at dealerships shared either with Jeep or with Maserati/Ferrari) in China, which btw is Maserati's strongest market (esp among young, highly eductaed single rich corporate and businesswomen, of an avg age of just 30!)
     
    Last edited: Dec 18, 2016
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