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FCA sales in the rest of the world, esp USA, Europe and Middle East, Brazil

Discussion in 'Fiat Global News' started by prabhjot, Feb 4, 2015.

  1. prabhjot

    prabhjot Esperto

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    delhi ncr
    JEEP had a special sales month in Europe and in China too: more than 10000 Jeeps (75odd% of which are Renegades, lots of Grand Cherokees too, especially in Germany) sold in Europe in September.

    AND: over 10000 of just the locally-made Cherokee in China, plus 3400+ Renegades, sold in China in september 2016.

    AND: Jeep is only now beginning to launch the model, the also-India-bound new Compass, that will play well and strong in the largest cuv/suv segment (price and size wise) in Europe, China as well as the USA+Canada+Middle-East. i.e., There will be large volumes assured (9-10k at a low minimum, most likely in China, and 3to7k in Europe?), especially in China where the old, dated Compass was a very well-known nameplate and was a great seller until last year, despite being imported and higher-priced than the new localized one.

    This last will launch there in November, and will be offered with the t-jet (165 hp, 250Nm) in combination with the 9-speed transmission, in one of its powertrain formats. i.e., chances are that India too could get that offering, and not just the 2litre diesel mjd2+9-speed. Which imo would be great, since that should mean the petrol variant, at least, could have prices well-below 20 lakhs ex-showroom, maybe? Since the 9-speed is being localized, made-in-Ranjangaon, even if this version of the t-jet has to be imported whole?

    btw, the Cherokee is getting a China-special long-wheelbase version there, a 5+2 seater, too in 2017, a model that could be exported in whole or part back-to-the-usa, with a different suspension etc, as a Chrysler-branded pretty-plush softroader/cuv (not 's'uv.)

    Remains to be seen whether JEEP can repeat in India its come-from-nowhere but yet leverage the 'good historic/heritage name' of JEEP to grow a lot, and very quickly, as it has in Europe for the last few years, in China in a lot less than 2 years, with tons of pentup further large growth just awaiting all-new models like the c-suv/new Compass or the all-new 2018 Wrangler family, the 2018 all-new Grand Cherokee, the 2019 all-new Grand Wagoneer, and of course the India/emerging-markets-special a/b-suv (Renegade clone?) too.
  2. prabhjot

    prabhjot Esperto

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    delhi ncr
    In Turkey, the Fiat Egea/Tipo is, like the Linea was before it, the #1 selling nameplate in the whole market in september: over 2900 sold in september, a share of aorund 4.3% of the pv market as-a-whole, and about 24,350 sold so far in 2016.

    FIAT is now the clear #2 firm in Turkey (including the vans/uv-s, some of them made-in-Turkey), behind only VW.

    The Tipo is showing continuous growth in every market it's been launched in, in Europe too, a fact that should continue since the StationWagon variant, so popular in many eu markets, has only just launched. Even uk availability has happened only over the last month or so.

    It is a very a propos model, high on quality+value, for Fiat/FCA to've launched in the EU, given the economic quasi-stagnation and/or crisis-proneness that is so large these days in the EU for political-economic, multiple-crises reasons. Made-in-Turkey, low cost and with high tailwinds from the depreciated Turkish Lira, of course.

    The Fiat Turkey jv that makes the Egea etc, TOFAS, manufactures FIAT branded vehicles (not only the Egea/Tipo) at the rate of 1400+ per day, a record for any automotive plant in turkey, achieved in september 2016. And it is a WorldClassManufacturing (WCM) 'gold'-rated plant: very very cutting-edge.

    Some spruced-up version of the Tipo/Egea is likely to be exported to the USA too, as either an entry-level Chrysler and/or an entry-level Dodge, in 2018 or so, given that the usa car market is likely going into a slowdown mode now: it will then function as a slowdown/credit-crunch fighting, lower-cost, entry-level offering model for FCA, not just in the EU but also in the USA. It already sells, without any changes bar the badge, as the Dodge Neon in Mexico, and in the UAE, Bahrain, Saudi Arabia, btw.
  3. prabhjot

    prabhjot Esperto

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    2,450
    delhi ncr
    72.jpg


    via autopareri

    The 'luxury' or 'sports saloon' d-sedan segment in Europe is actually rather small, other than in the UK, and Germany. But it is seeing huge growth (thanks to ultra-low interest rates/credit costs/lease rates for executive/company fleets) in even Italy.

    The Giulia has effortlessly overtaken the Jaguar XE, the Lexus IS etc, europe-wide, and esp in the largest d-sedan markets. It is still rolling out with marketing etc, while the XE has been on-market for many months already. AND: the Giulia has only just become available for ordering in the largest d-sedn market, aguar's home market: the UK.

    The Giulia is destined as much or more, then, for the usa and the china markets, which are much larger sedan markets. It is launching in the usa in the next week or two, and in China in early 2017. The Stelvio d-cuv version of the Giulia will be shown at the LA auto show at the end of this year, being available early in 2017.

    Marchionne has just said he is very delighted at how class-leading the engineering of the Giulia is and how well this has been recieved in the press etc so far. He has, therefore, commited to deploying the scalable platform and architecture family across all of fca's rwd-based brands in the near future: Dodge, Maserati and even JEEP (new 2018 Cherokee and/or all-new 2018 Grand Cherokee?)

    Meanwhile, FCA has confirmed that the new Maserati Levante e-cuv has been ordered (largely by private customers and not dealers or executive leasing firms) as many as 18,000 times already, and climbing a lot, with great demand in the usa, in china (Maserati's best market), in Italy, the EU and the MiddleEast too. They are building them at a rate of around 4000 a month, by now, and have a large order backlog.
    amitshedha likes this.
  4. prabhjot

    prabhjot Esperto

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    delhi ncr
    FCA sales for October 2016: France, USA, Mexico

    The USA market overall is now gently dipping down, it is well past its overall peak in this business+credit cycle. Almost all large-sales firms and brands are showing declines, including the Japanese, the Koreans, Ford, VW and even GM.

    FCA total sales are down 10odd% in the usa market, with only the Ram brand pickups and vans (rebadged Fiat Ducato and Doblo) growing a lot y-on-y. Even the JEEP brand is down 6odd%, although the Grand Cherokee still saw large incremental growth on the back of the new Trailhawk, and luxury Summit redesign variants. Most of the overall decline is actually entirely by-Marchionne-etc design: namely large declines in the discontinued Chrysler 200 and Dodge Dart sedans, and the soon-to-be-gone old Jeep Compass, and old Dodge Grand Caravan minivan. The Dodge Journey 7-seat cuv (aka Fiat Freemont) grew by 18%, quite profitable for the firm, given just how old a model this is. It will be discontinued only in 2018.

    Meanwhile FCA is clearly well-ahead of all other firms in foreseeing and reacting to this slowdown, and the concomitant and very expensive-to-some-firms LARGE and fast shift away from sedans to cuv-s and suv-s (hence: discontinuing the C200, the Dart, delaying replacements for the large C300, Dodge Challenger and Charger muscle cars, upcoming all-new Compass+all-new Wrangler etc, even as Alfa Romeo and Maserati grow small but very high-margin sales in the USA market.)

    FCA had its best sales performance in Mexico in an October since 2010: mainly thanks to large growth in the Brazilian Fiat Uno, Strada, Grand Sienna etc, rebadged-as-Dodges. FCA has had to suffer the large depreciation of the mexican peso, so models imported from the usa (trucks and suv-s) have had a bit of a price shock. Meanwhile the Mexico-built new Jeep Compass launches in just 2-3 months' time, so.

    In France: the market is no doubt for political and structural Eurocrisis reasons is now in outright recession, after a long enough while, down 4odd% overall. Renault and Peugeot-Citroen, despite a slew of all-new models have seen sales dip upto 9-10%, despite sales-padding by selling to dealers/etc.

    FCA, however, had another brilliantly outperforming month: growing by 10-11%, with FIAT, JEEP, Alfa as well as Maserati growing handsomely. FCA's overall marketshare in France is rising very fast and a lot, with new models set to keep coming, into 'white space' vacant segments (from Alfa and from Jeep: Giulia, giulia-based cuv the Stelvio, Jeep new Compass, new Wrangler etc) in 2017.

    BUT: the overall situation in France, Italy and the UK, etcetera, is of course full of risk and pain, due to the migrant crisis, political-system crisis, referenda, rising right-wing populist insurgent 'movements' etc.

    FCA may suffer like all other firms, eventually: it simply cannot keep outperforming with immunity in Europe (what it's been doing for the last 2 years), especially since a crisis in the usa may be around the corner one way (Trump wins the presidency) or another (another financial/us$ crisis.)

    The time for another big merger between FCA and one or even 2 other firms, may be approaching: with some potential merger-frims (Peugeot-Citroen, Ford, VW group, BMW, GM-Opel....?) finding that they ought to've done a deal with a less-financially-healthy FCA say 2 years ago, when Marchionne first announced this intention aqnd imperative, and is said to've opened discussions with more than one firm.

    Marchionne's endgame (merger, consolidation, shared powertrains and platforms, culled model lineups, anti-commoditization=high-usp-brand-dna-loyal models only, etc) before his retirement in 2019 or so WILL be playedout, most likely to his/FCA's benefit and according to his foresight/vision?
  5. prabhjot

    prabhjot Esperto

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    FIAT Tipo/Aegea hatch+sedan+sw has, from Jan to sept been registered around 25000 times in Turkey alone, where it is made at the TOFAS jv plant, a cutting edge one ('wcm gold'), and around 40000 times in Europe (including Italy.)

    It is steadily growing month-on-month in all major European markets, and seems to've been especially well-recieved in France, italy, Germany and Spain, all large markets. It is only now fully available in the UK, and only now fully available also in the SW format, one that is the dominant c-segment one in many european countries.

    Unlike its competitors (eg., Ford Focus, Opel Astra, Skoda Rapid, VW Golf, Renault Megane, Peugeot 308, etc) it is a decent profit-margin vehicle while it is commonly believed that few others in this bread-and-butter, cut-throat, high-discounts-plagued segment are profitable, due to high costs of manufacturing in the EU (as opposed to say Turkey, in the case of the Tipo trio of models.)
  6. prabhjot

    prabhjot Esperto

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    delhi ncr
    FCA sales for October 2016: Germany, Italy, Spain, Canada

    There were 2 fewer selling days in october 2016 compared to oct 2015. So these markets are showing slower sales. However, for Italy and Spain, it does appear that their rapid and very large sales-bounce-back (now 2-3 years old) from the depths of the eurozone-crisis recession is losing steam: plateauing out.

    However, except in Germany (overall market down around 4%) and fca (all brands) down about the same, except for large Alfa and Maserati (i.e., high margin!) growth, FCA has again far outperformed the overall market in both Italy and Spain. In Italy: Fiat has grown smaller than the overall market, for once, with the 500X slowing in favour of the Tipo instead it seems, but Alfa Romeo with the Giulia, Lancia with the Ypsilon and Jeep as well as Abarth and Maserati have far outgrown the market overall. i.e., marketshare growth overall, all brands, continues unabated for FCA in its 'home' market.

    In Spain, FCA has radically outgrown the overall (3% in oct) market, with each brand growing y-o-y by as much as 30odd% each!

    In Canada FCA is down around 10% y-on-y, quite like several other large firms there, such as GM. This is largely due to the large depreciation of the canadian$ relative to the greenback, affecting imported-from-usa car pricing, and of course the withdrawal from market of the Dodge Dart, the Chrysler 200 and the old Chrysler T&C minivan. The latter has been replaced by the much more expensivelt engineered, equipped and specced pacifica minivan, which although made in Windsor Canada is proving a bit too expensive for the minivan-segment-in-Canada. It is a model targetted much more at the usa market.
  7. prabhjot

    prabhjot Esperto

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    FCA sales in Argentina, Brazil and the UK: October 2016

    The Brazillian auto market is still y-on-y in a severe downturn, with the FIAT brand (not Jeep though: quite the opposite) falling as usual more than most others (though VW sales and marketshare losses are entirely off the scale and unprecedented).

    However, the de-growth in the overall market and in FIAT sales is slowing, things are bouncing a bit now off the 'bottom'.

    The new MOBI is the a-segment leader, as are the Strada and especially the new Toro pickup. Palio, Punto and Sienna+Grand Sienna+Linea sales are down, and will remain so till the all-new replacements arrive in 2017.

    The JEEP Renegade is again the best-selling b-suv there.

    The 'premiumization' strategy wherein the all-new models though late-in-coming are very upgraded in powertrains and materials/build-quality/FE is proving very successful indeed: Toro, Renegade, now new Compass and the MOBI.

    The Grand Sienna has now stopped production, as will the Punto. The aging and also-gone-next-year BRAVO outsold the VW Golf and the Ford Focus too in its dwindled segment.

    In Argentina, the rebound in that car market continues y-on-y with FIAT and JEEP sales picking up smartly too, especially Jeep with the imported-under-a-free-trade-deal-from-brazil Renegade, and the Fiat Toro and new MOBI. FCA is the #4 car firm in Argentina, and should easily become #3 in years' time once the 'new Punto' (which will replace both the Palio and the current Punto) arrives but esp once the Cordoba, Argentina-manufactured and exported 'new Grand Sienna' arrives too.

    FCA Brazil+Argentina-exported models to mexico are seeing large and rapid growth, albeit in some cases re-badged as 'Dodge' or 'Ram'. Much more growth assured too on the export front, then. Also, FCA is growing the FIAT, JEEP and the Dodge+Ram+Chrysler brands smartly, after years, in Chile too, a market otherwise dominated more by East Asian firms and Ford+GM+VW.

    In the UK: the overall market was flat in october, but FCA like several other EU-based-manufacture firms, is down by around 8% y-on-y due to the stark depreciation of the pound post-Brexit vote, as also due to being muscled out of the executive leasing and fleet markets, dominated as they are by the German firms (cheaper finance, wider c- and d-segment model range.) FCA now has more fleet offerings (the new Jeeps+500X+500L+the new Alfa-s) so they will compete better, but the market overall's clearly about to slip into recession (private as opposed to fleet and leasing sales are down a lot, all due to a loss of confidence in the wake of BREXIT.) The Tipo and the 500X clearly have not been the hits in the uk that they have in Italy, France, Spain etc although Jeep's been growing very well thanks to the renegade (down a bit in October y-on-y though.) The Tipo stationwagon and the Alfa Romeo Giulia have only just become available in rhd UK, so. Maserati has again grown sales smartly: all thanks to the Levante and to the Ghibli.
  8. prabhjot

    prabhjot Esperto

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    Brazil 2016: correction

    The market overall has for the first time in 2 years grown y-on-y AND month-month. FIAT/FCA (including Jeep+a few sales of Dodge, Chrysler, Ram and Maserati) has grown m-on-m the most of any firm: around 13% to around 15000+ passenger vehicles and pickups (van and uv sales are seperate, with FIAT a clear market leader.)

    This is the first sign of the effect of the return of political-economic 'normality' rather than 'crisis' caused by (a) the global collapse of commodity prices and (b) the large hyper-scandal involving the previous ruling party president (she was 'impeached'.)

    If the rebound of consumer and investor confidence is real: between Brazil and Argentina plus Mexico too (provided Trump is not elected in the usa), FCA and esp the latam Fiat models plus the made-in-brazil Jeeps will see large outperformnce growth (already in ample evidence in Argentina, in mexico and even in a few segments in recessionary Brazil.)

    FCA is the one and only profitable or at-par autofirm in brazil etc ('latam'/s america) despite the Brazilian recession. THAT profitability is set to increase apace if Brazil has begun a sales rebound. Plus there are the large and growing exports of esp Jeeps made-in-brazil.
  9. prabhjot

    prabhjot Esperto

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    Turkey sales October 2016: FCA

    The turkish market after the coup and post-coup shenanigans is back to large growth: up 32odd% overall.

    FIAT up 60odd% thanks to the locally-made Aegea/Tipo in the main, Fiat Professional vans/lcv-s up 5%, Jeep up y-on-y a lot too, as is Alfa Romeo (these last 2's absolute sales numbers are still rather small.)

    FCA is the clear Turkish #2, and the largest exporter of cars and vans from Turkey to Europe+USA.
  10. prabhjot

    prabhjot Esperto

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    The FCA share price has been on the up, zooming further since the usa election results A LOT and a A LOT-more-than-most-other-firms, since the presentation of last quarter's financial results.

    Marchionne's outperformance as an automotive ceo continues apace, in fact is entering its final phase (he retires in 2019.) At this rate of financial performance he and FCA will easily achieve the end-2018 goal of zero-net-debt AND a minimum of 4 billion$ of net-cash.

    How come? The market's finally recognizing the peculiar nature of fca, as a multibrand firm that is profitable (unlike most oter car companies) in ALL market-regions (N America, Europe+ME, Asia-Pac+China, and LatAM) that spans the spectrum from vans and pickup trucks to sports and uber-luxe cars (Maserati.) A firm with massive pentup growth potential EVEN if the overall market's flat or down, since fca is now making so many 'white space' moves, re-entering segments, price points and markets it had left or was never-in with so many all-new model, all new engines, all-new distribution/dealer-networks and all-new marketing: from FIAT in Europe and LatAm to JEEP globally and for global manufacture to Alfa Romeo growing in sales and size just like Maserati has over the last few years, etc.

    Investors also appreciate, now that the right-wing-populist Trump has won the usa presidency, that FCA's refusal to waste money on loss making hybrid and electric models in the time of low oil prices and FCA's specialist brands for pickups and SUV-s in the usa (Jeep and Ram) will, supplemented by Alfa, Maserati and Alfa-based new Dodge muscle cars/cuv-s, enable fca usa to easily maintain margins and profitability in and through the already-begun slowdown in the very cut-throat usa car market.

    Of course, IF as seems likely there's another poolitical crisis in Italy+Eurozone beyond Brexit and IF Trump enacts even as small fraction of the potty right-wing stuff on trade+immigration etc FCA will suffer hugely BUT less than almost any other automotive firm (imo.) Why? Because it is a better alanced firm being multibranded, being regionally diversified, being diversified across segments and price points AND being hyper-efficient with its capacity/plants and their geographical footprint and cost-structures (most other firms suffer from large over capacity, esp in China, Europe and now Mexico such as with GM and Ford and/or a too-high cost base therein such as VW group etc.)

    AND then there is the near certainty of (a) sale of or spinoff of Magneti Marelli (b) sale of COMAU robotics (c) and the GREAT likelihood of one last BIG merger-style deal between fca and 1 or 2 other large firms (who? current rumours suggest PSA and/or BMW) before Marchionne's retirement in 2019 or so.
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