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FCA sales in the rest of the world, esp USA, Europe and Middle East, Brazil

Discussion in 'Fiat Global News' started by prabhjot, Feb 4, 2015.

  1. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    http://www.allpar.com/news/2016/02/european-jeep-sales-keep-growing-31277

    FCA's european out-performance continues: net marketshare gains for Fiat and Jeep too. Over 15000 tipo/Aegea-s ordered already so far, and the car has still to be launched in most markets. The hatch and SW will only arrive at the end-of-the-year. 8300 odd 500X's sold in January, to go with 5-6K Renegades. 20000+ orders in Turkey for the Aegea sedan, too. And, the new model rollout has just begun: coming up are the Alfa giulia, a heavily facelifted inside and out Alfa giulietta, Alfa mito, Aegea/Tipo hatch, SW and likely 'cross', the new Jeep Compass/c-suv, with the all-new Punto too for early 2017. Meanwhile the Fiat 124 Spider, and the new Abarth 500X, new 500, and 124 Spider as well. Alfa d-suv in early 2017, and a larger-than-500X Fiat cuv too, in 2017, perhaps styled like it as a sort-of 500XL?
    jackharrisw likes this.
  2. zam123

    zam123 Novizio

    Messages:
    47
    bangalore
    Avventura 1.3 90 HP
    i was simply astounded by the alfa giulia. Simply no comparison to the bmws/mercs/audis.

    I wish it would come to india with some good gc and within 20-30L. Hope fiat is listening.
    prabhjot likes this.
  3. jackharrisw

    jackharrisw Amatore

    Messages:
    146
    Chennai
    Good news, but not enough to bring a smile in my face. Because, there seems no concrete plans for FIAT to launch all these succesfull models in India.
    prabhjot likes this.
  4. Mabams1826

    Mabams1826 Amatore

    Messages:
    179
    Erode
    ERODE
    Fiat Enthusiast
    Yeah we can only dream and fume about it.
    In fact yesterday read in Bloomberg news, that FCA has overtaken VW growing by 16% .
    prabhjot likes this.
  5. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    http://www.allpar.com/news/2016/03/february-sales-keep-on-truckin-31360

    FCA sales, marketshare AND transaction-price+margins growth in the usa STILL outdoing (almost all) others! 71st month of gains. A simply unprecedented and unheard-of performance by an autofirm in the american market, for many a decade.

    Marchionne has announced that, soon enough, NO cars will be made in the usa, only cuv-s, suv-s and pickups. The Dodge Dart will likely be retired completely in a year or slightly more, while the Chrysler 200 sedan will either be imported from the new Chinese plant where it might be made later this year, or replaced, who knows but rumours have it: by the Aegea/Tipo in some form, made either in Mexico or more likely immported from turkey. Why? Because the dollar is too strong, the low-yen-based price and discounting competitiveness of the stronger compact sedan brands (Toyota, Honda, Hyundai, Kia and Nissan) is just too much for the Dart or the Chrysler 200, both good cars, to make any money at all. He has completely removed all discounting of the Chrysler 200, and has stopped all production of the car, its place will be taken soon by a cuv or suv under one brand or the other. Meanwhile: the pacifica minivan, where the Chrysler brand is so strong and famous, has just begun production at the new, 2billion$ refurbished plant in Windsor Canada, and will be begun to be marketed soon.

    Under Marchionne: FCA does not tolerate any low or negative margin model. Either production is outsourced via imports from another country (within fca) OR another firms' lower-cost model is rebadged/re-worked (e.g., the Fiat 124 vis-a-vis the Mazda miata, or the Fiat fullback vis-a-vis the Mitsubishi Pajero/Triton).

    OR: stopped altogether. Only models and brands with enough high-enough margin (i.e., usp, fan following, loyal repeat customers, or brand-values-embodiments) get investments. That philosophy, if properly applied to the indian context means: the Fiat brand should be shut down, imo. Let us see what they do, instead, here in 2017 for the fiat brand, rather than for jeep.
    asimpleson likes this.
  6. asimpleson

    asimpleson Esperto

    Messages:
    3,000
    Heptanesia
    Linea 1.3
    Cutting losses at all cost and that too without wasting time, staying lean fit strong agile seems to be the mantra going by your post and the prior moves made by FCA. If that's what is needed to be thinking like a surgeon and doing some hard decision making within no time, it certainly looks like a long term wait and watch strategy. Dominant force of China and movements in evolving world orders seem to reflect in the decision making of global industry players. India is but a small puzzle in equation from that macro view. A market that poses it's own challenges that doesn't fail to bewilder the west, perhaps best managed by Indian gurus themselves? Should that mean instead of an outsider it's best left to an Indian to see some effective game in the interim? Within the constraints of Indian market of course. The focus after all on many opinions here definitely seems to be WIIFM or WIIFU (whats in it for us). @prabhjot
    Last edited: Mar 2, 2016
    prabhjot likes this.
  7. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    http://europe.autonews.com/article/...rope-push-in-a-decade-to-rescue-2018-strategy

    This article makes terrific reading as to Marchionne's strategy, a long-standing one, vis-a-vis the European brands, esp Fiat but also Alfa, and most-importantly one that has, since the european recession began AND ended, finally, has been proven to be singularly correct, as ALL other firms in Europe (ex-German commoditised so-called 'luxury' trio) including VW are only just realizing and beginning to imitate. With the very limited exception of Peugeot-Citroen, which recieved a govt bailout+chinese partial-sell-out.

    It has everything to do with the manufacturing legacy and new-cost footprint, as well as the cost of r&d for new models.

    NOW: he has the Turkey tofas jv to give him incredible pricing-competitiveness for the Aegea+Tipo trio of models, while Italy will henceforth ONLY be for the development, design and manufacture of premium and outright luxury and/or sports models (including Abarths), and few if any Fiats. Even the famous and much-loved Panda, a car that just had in 2015 its best-ever sales year, will likely be moved-out post-2018. Italy will be likelier to see another Jeep or two made post-2018, to go with the Renegade, than it is to see any non-niche or non-'premium-within-mass' (eg., 500X or the for-2017 '500XL' c-suv twin of the Jeep c-suv/new Compass) Fiats in future.

    Which makes the whole question of the confirmed all-new-for-europe-in-2017 Punto-replacement VERY interesting in terms of (obviously) an ultra-low-cost, but decent-quality with no 'political issues' manufacturing location........INDIA?!! For exports back to Europe? Alongwith, also, a cuv/suv version of it, low cost a la Dacia duster or Ford Ecosport?

    FCA sales report for Italy, Spain and France: feb 2016


    Italy's car market has grown HUGELY year-on-year in feb, perhaps an annual feature of the 'calender' but still the growth in the overall car market is massive. FCA as-a-whole has, thanks to the Tipo, the Renegade, the 500X and the Panda etc outdone itself, and grown 30%+, way more than the overall market, of course.

    The beautiful thing is: the Alfa Giulia is a white space model, and a rather 'patriotic' one at that, and it has yet to start selling! They have 20000 orders for the Tipo sedan, in a hatch-centric and Station-wagon-prefrring market: lots more growth for the Tipo line.

    France's market has also grown 8-10% overall in feb....and FCA has grown sales well-above that figure, gaining marketshare, with the Tipo models not yet available there. Alfa has a notable sales-presence in france, which bodes very well for the Giulia's reception.

    Spain has grown sizeably again, though much-cooler than the very-hot boom all of last year. FCA is overall, slightly down this month, after great growth though 2015, since for whatever reason fewer more-expensive, bigger, usa-made Jeeps sold there in feb (perhaps the rise in their price due to the big appreciation in the us$?)

    (exact stats available on carsitaly.com and elsewhere)
    Last edited: Mar 3, 2016
  8. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    FCA in Britain and Germany in Feb 2016

    FCA, and Fiat sales in particular, have grown year-on-year in both these big car markets, traditionally dominated by the German car firms+Ford. However, unlike other markets in Europe, the sales performance is not better-than-all, but rather middling. Interestingly, the VW group brands are down in both places, despite aggressive discounting etc. JEEP sales seem to've plateaued for now in Germany, where it has grown very well over the last 2-3 years: the 'meat' or rather 'beef' ;-) of the 'suv' market lies in the segment where Jeep will hit the market only later this year: with the also-India-bound C-Suv or 'new Compass'.

    Apart from JEEP fca has been hamstrung in these important markets partly also because of the Marchionne new-euro-mass-market new-car freeze (no new Punto, no new Bravo, no new Linea, no BMW 3-series competitor, no station-wagon, no executive fleet, lease and rental-car suitable models etc.

    That freeze has now ended, and how! With the Tipo triplets+the Alfa Giulia+the upcoming Jeep new Compass/c-suv+new Abarths+Fiat 124.

    Ergo: sales and likely marketshare growth, both, should spread from France, Italy, Spain etc to britain and Germany too?
  9. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    http://www.allpar.com/news/2016/03/eurojeep-sales-still-growing-31466

    FCA-as-a-whole has now, already and with HUGE growth still assured to-come in the coming year (so many all-new models and new segment-offerings) overtaken GM (opel+vaxhall) as well as FORD Europe to become the 4th best-selling/biggest automotive firm in Europe, behind the VW group, Peugeot-Citroen and Renault-Nissan-Dacia.

    It will also be one of the very few with very fast-improving financial results from europe (it's already profitable, again).

    btw, no less than Goldman Sachs and Morgan Stanley (as well as a number of other buy-side analysts and investment firms, such as IBM's retirees' pension fund) have a strong BUY-rating for FCA stock, a rare-enough thing these days for the euro-american automakers (non-German-luxe).

    FCA is being seen as a rare, and contrarian in a slowdown-mode global economy, car company that will see BOTH sharp growth (usa+europe+china...) AND greatly improved financial performance and metrics (higher transaction prices, growing brand equities, higher margins, very favourable cross-currency-value effects, revenues, profits and rapidly declining net-debt).

    FCA has the UNQUE distinction of being the ONLY large, non-niche automotive firm to be profitable in ALL four world-market regions: N America, LatAm, Europe+MEast+NAfrica, Asia-Pac). This is so precisely because it is a multi-brand and multi-regional firm with lots of premium-priced, high-margin more-niche models and (sub)brands too (mainly JEEP, Maserati and soon Alfa Romeo as well+Ferrari of course, but also Abarth and the 500 lineup of models) as well as a strong position in pickup trucks and utility vans (Ram and Fiat professional). Also, an ultra-competitive cost-structure by-now, following all the restructuring of FCA's manufacturing footprint geographically under Marchionne), aided by an unusually large amount of in-sourcing via Magnetti Marelli, Comau and Teksid, licensed manufacture of ZF's 9-speed transmissions etc, etc) plus the use of JV-s as in india, turkey and china.
  10. prabhjot

    prabhjot Esperto

    Messages:
    2,455
    delhi ncr
    FCA is up smartly in the slowing/deflating/aging but still large and increasingly premium+euro preferring Japan market, in feb 2016, one that sees considerable demand for Abarth+Maserati+Alfa Romeo+Ferrari as well as mainly Jeep but also a meaningful numberr of small Fiats (mainly the Panda+500). FORD and Cevrolet are near zero in japan, making FCA, mainly via the Jeep brand, the only 'american' firm/brand to have a meaningful presence and growth.

    FCA is down in Turkey, also a slightly slowing-somewhat market, losing some marketshare overall, esp since commercial (vans) sales are down notably, but also because sales of the Linea are down a lot, as it retires in favour of the Egea, which has a 20000 confirmed-order waiting period, since the new Turkish plant making the Tipo/Egea trio of models is also full-to-the-brim with the ongoing rollout of the Tipo in Italy and now the rest of europe. If this is accounted for, then: FIAT is growing sales and marketshare, despite the overall somewhat-blues afflicting the Turkey economy (for severe political--increasingly authoritarian, abusive and arbitrary religious party and leader in power-- and geopolitical+currency etc reasons).

    In Brazil, the economic and political crisis is worsening (the overall market is down again 27odd%) and, as is true of the top3-4 brands (VW, Chevy, Ford, Renault-Nissan) FCA is down EVEN more (40%+). However, the Renagade continues to sell very well, and at high-margins, and the next model of the premiumization strategy for FIAT in Brazil, the TORO life-stylised pickup is already a confirmed hit in a new-for-Fiat higher segment at higher prices and higher margins: it apparently has a 3-month orders waiting period. FCA was, as of last quarter, the ONLY car company still profitable in Brazil (barely) despite the severe, ongoing for 2+years, outright recession.

    FCA is up in China too in feb 2016, albeit of course still a very small player in that market: mainly locally-made Jeep Cherokees, to go with the popular fully-imported high priced models from Jeep, Chrysler and from Maserati. FCA is the biggest seller of high-priced and high-margin imported cars in China. FCA is due to launch the locally-made Renegade there very soon, followed by the Chrysler 200 and next year: the localized Fiat 500X. The Fiat Viaggio+Ottimo are confirmed complete sales-duds, and it appears that FCA will de-emphasize the FIAT brand entirely going forward, when it comes to local manufacture from the 2 new plants (one cusw for the viaggio, ottimo+cherokee+C 200) the other coming-soon for susw models (Renegade+500X+new Jeep C-suv). Needless to say, the latter and the cherokee+c 200 will be exported by 2018 to Asia-Pac markets, and the C 200 potentially even back to the US of A itself, since Marchionne has announced the final impossibility of profitably manufacturing it in the USA.

    FCA is down badly in Australia, in feb 2016, again, a large and still-growing car market, one that has traditonally been very open to American brands and Jeep+Dodge+Chrysler+Ram in particular, almost entirely due to the large-depreciation of the Aussie $, making FCA's pricing uncompetitive, allowing the Japanese and the Korean to gain huge market share since the yen, the won and the thai baht are also as-much or indeed even-more depreciated. Mazda is growing notably.

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