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Dodge Hellcats - Shortage in USA

Discussion in 'Fiat Global News' started by Raj_pol, Aug 21, 2015.

  1. Raj_pol

    Raj_pol Regolare

    Messages:
    496
    Bangalore
    Punto Evo 1.3
    prabhjot likes this.
  2. prabhjot

    prabhjot Esperto

    Messages:
    2,449
    delhi ncr
    @Raj_pol

    I hope they foreground the engine brand(ing) i.e., T-JET and mjd, a lot more in all future ad and marketing activity, in India too.

    btw, Americans are crazy for HP! 707hp in the times of low petrol prices+short supplies=price gouging by dealers.

    While our market's not at the stage where it'll go 'fida' on engine-branding a la 'Hellcat' or the 'Hemi' or the Alfa TBi names, still there is lots of scope for future brand-pull via engine-branding, as shown by VW (tsi) in India and (as yet limitedly) by Fiat (mjd and t-jet).

    Especially, if Fiat has decided to amp-up engine performance and size offerings, now with the 145 hp t-jet, next year likely the 1.5 mjd too.

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