I completely disagree with this. The sales numbers may say otherwise, but only a TRUE enthusiast knows what it is to drive and own a Fiat. Sorry to burst your bubble, but as per the facts, both Reliance and Essar have suffered massive losses in the petrol distribution business and their pumps are virtually extinct now. However, their up/down stream oil businesses continue to thrive. So regardless of the business acumen, any company can go wrong with a particular strategy. You are again not completely correct here. Fiat takes royalty for "technology transfer" regarding the manufacture of the multi-jet engines. What's wrong in that? Any creator would demand payment for his efforts! I completely agree with Jayadev here. Indian consumers (atleast 95%+) are more bothered about fuel efficiency and service (without knowing that company owned service centers dont actually perform their job to the best of the capability). Moreover, they are generally found to be following the 'herd mentality' and hence ignore the finer aspects of motoring in favor of the above factors. e.g. 4 people in my office bought Fluidic Verna / ANHC just because their trusted friend/relative had bought it, and these guys did not even go for a proper test drive! I have hardly come across people who actually take detailed and thorough (and multiple) test drives, read reviews, make notes and then finalize on a car. Infact, I was told upfront by the Hyundai, VW and Honda dealerships in Mumbai that I'm being too finicky when I asked for a second TD. (An actual quote by Hyundai dealership - Sir, people have booked the Fluidic WITHOUT even driving it. Why do you want a Test Drive?). On the contrary, Fiat was more than willing to offer me as many TD as I wanted, simply because they felt that TJet deserves to be driven to recognize it's finesse. I'm not saying the after sales / quality control should be ignored. By all means, this should be a deal breaker. But trust me, I have had my (previous) Getz serviced at both "Authorised" Hyundai service centers and "private" trust-worthy garages. And the difference in quality was humongous. And mind you - people claim that Maruti/Hyundai ASS is supposedly the best in industry. The problem actually lies with Indian consumers. Majority of them accept whatever is thrown at them, purely because of herd mentality.