@kk27 generally for Fiat the prices have never exactly been 'cheap' except during UNO days or when they sold stock at distress sale values when newer models were introduced. These sales were hampered always by service and marketing issues. Palio a good and right product with relative success and respect too suffered due to bad dealer tactics and company pricing and spares unavailabilities and rampant malpractices in names of service. It is precisely how Skoda gathered a very similar reputation in later stages but has managed to keep their heads above the water due to fairly good trust in brand value and product quality. Partly due to company fundamentals of core engineering capabilities and also due to updating technology prowess in its own peculiar ways, Fiat still has potential to mix match the right stuff and bring about a smart change in every respect which can be beneficial for company and customers also due to long term spares and services ease and availability. Therefore the hullabaloo about betting on horses in the lead. Their long term interests about Chrysler and its product promotions we shall see especially in Indian or Asian context.