@Vidhyashankar Kannan @asimpleson @acechip @teja Question is: should they not (a) as VidhyaS says focus on exportable new models/variants? (b) drastically reduce dealerships, focussing tightly on only the top 12-15 city-regions only, including potentially CoCo showrooms and ass centres, as well 'Fiat Cafe'/'Car-o-Bar' style boutique formats in say the top5-8 cities (c) outsource ASS to third party multi-brand providers as much as possible (d) get very aggressive on e-commerce platforms like amazon, snapdeal etc. The launch of the new Jeep dealerships at the end of this year, or the beginning of next year (16 is the rumoured initial number of dealers) is an opportunity to also sideline the 'Fiat' moniker/brand and replace it instead by 'Abarth' and by the '500 (L, Living, X...) sub-brand. That way one can ensure Jeep is not infected by association AND you start seeding a premium line-up (even if CBU at say Skoda Yeti or Mini -like prices, though at least ckd+localized engines and transmissions are surely viable?). After all, it is almost certain that in say 3 or 4 years' time the new Alfa Romeo-s will also be retailed out of Jeep showrooms, in India and elsewhere, including in Europe and China, head-to-head against Audi, Mercedes, JLR and BMW. Meanwhile the 'Fiat' branded cars (the Evo, Avventura and Linea) will need to be souped up with t-jets, bigger diesels and ddct transmissions and touchscreens, given the Panda's 4x4 system or at least the 'Traction+' system etc, even if priced much higher, and targetted only at bigger-city 'hip' or 'cosmo' folk. Priced aggressively but NOT/NEVER easily discounted, even if losses result. Followed, say as a last throw of the dice for the brand, by a well-priced (borderline) d-segment car, locally made, say an affordable version of the 500L if not the 500X, in end-2016? BUT: closing down redundant showrooms, though not necessarily their FASS, in 'redundant' cities will be essential, in order to invest saved resources into greatly improving standards of brand-experince from dealer staff to car-o-bar/fiat cafe-style ambient brand-spaces to the whole idiom as well as the choice of communication channels for advertizing, since the whole brand positioning will have to either be at best 'retro' and, as a norm, Euro-chic NOT desi-aspirational-mass-middle-class-market. PS: I do wish they find a way to actually derive some mileage (pun!) out of their old old Indian presence via 'nostalgic' videos on at least niche tv channels and the internet AND by doing a proper 'retro' (Fiat Select/1100/Padmini) front and rear restyling of the Linea! i.e., the sort of marketing approach they follow, in part, in Europe. The great french ad-marketing-head of FCA globally for all brands, Olivier Francois, needs to start paying some analytic attention to India, EVEN if it is not evidently worth his direct as opposed to delegated time. Am not sure there are any marketing/ad-firms in India equal to the peculiar and very tricky brand-communication problems the uniquely historically positioned Fiat brand suffers from. There CERTAINLY aren't any in FCA India, Treat India as if it were Europe or at least Turkey, NOT as an all-too aspirational all-too 'emerging market'. That latter India has definitively shut Fiat, and a few other EuroAmerican car firms, out, for good!?