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Are the monthly figures a true reflection of the actual sale

Discussion in 'Fiat India News' started by manasmadaan, Mar 24, 2011.

  1. nk4FIAT

    nk4FIAT Superiore

    Messages:
    576
    Hyderabad
    Re: Are the monthly figures a true reflection of the actual

    Good point manasmadan,
    But if we can see consistent 03 months figure and take average then it is nearly equals to monthly sales.
    So FIAT is consistently selling approx. 2000 cars/month which is much much low than others.
    If they do aggressive n innovative mktng, every month they can increse 500 numbers and slowly reach to 5000+ by this year end.
    But for that they have to booommmbbbbaaaarrrrdddd FIAT at every media.
  2. gurjinder

    gurjinder Staff Member Janitor

    Messages:
    3,989
    Punjab
    Re: Are the monthly figures a true reflection of the actual

    Just look at Mahindra's marketing blitzkrieg.

    In the past week or so , they've bombarded every newspaper with multi page ads. U guys would've noticed.

    FIAT needs to do something similar. They need to tell people about their innovations ,their technological strengths; the Multi Air engine for example. Creating such a brand image is important.
  3. Re: Are the monthly figures a true reflection of the actual

    yup,, the main area where fiat lacks s marketing and publicity.. All advertisements they make seem rubbish to me.. How many cars they hope to sell based only on admiration??? :A
    i remember maruti ritz add sometime back highlighting the boomrang taillights as if that was something out of the ordinary ::D (no offense,, i like the ritz personally) and fiat with so much to offer cant highlight them?? is it so hard to do?? :firey
  4. nkrishnap

    nkrishnap Staff Member Janitor

    Messages:
    1,900
    Bangalore
    Bangalore
    Linea 1.3
    Re: Are the monthly figures a true reflection of the actual

    I recently took a test drive for the Fiat Punto. Now they are giving away picket sized cards with features, tech specs comparo against the competitors.

    Now they should come out with full page ads for Linea and Punto in the newspapers and the Automagazines. This might not increase the sales in a month, but definitely will set the cat among pigeons when educating the customer with the features of Linea or the lack of features in the competing cars.
  5. Re: Are the monthly figures a true reflection of the actual

    Absolutely.. Look at mahindra ad... Full page ads on atleast 5-6 pages. Thats the way to do it FIAT..
  6. Re: Are the monthly figures a true reflection of the actual

    Hahaha.. LOL.. Well Said. ::D
  7. Tony

    Tony Esperto

    Messages:
    2,048
    Kalamboli, Navi Mumbai
    Kuwait
    Grande Punto 1.2
    Monthly sale will reflect the actual sale by the ratio for 3 - 4 months sale,
    It will increase only if the advertisement is strong and appearing again n again, not like it appears and then vanishes forever.
  8. FIAT has to take some serious actions to increase their sales. Even BMW is able to do ~1100 cars a month where as FIAT is able to do just ~1800cars a month. which is really bad. Tata is spoiling the image of FIAT further. :( thanks to the worst quality service provided by that TATA guys... eeeegggggrrrrr//.......
  9. kedarbendre

    kedarbendre Esperto

    Messages:
    4,215
    MH 12
    These TATA guys are totally responsible for the bad advertising. They are advertising TATA cars like anything, take an example of Nano. It has very good ads. Why dont they advertise FIAT cars like that.

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