Swift vs i20 vs Punto vs polo, Honda city vs Vento .... the list never ends. We are seeing this kind of comparisons everywhere, Every forum has it, every auto magazines have it. Finally we arrive at some list of features that will decide who is the winner. But one thing is sure. Each car is different from each other. Why? The question looks silly and even a primary school kid can give the answer that it is different because they are different in design, they use different technologies, they have different features etc etc. Apart from the macroscopic differences they are different because their respective brands work with different principles. I said principles or values not the aim. Aim is that every one want to make the best cars in the market and more than that every one want to make maximum profit and become market leaders. Then why some of them excel , some of them fail and some of them survive. That is I want to bring out here. Like a individual grow with ethics and values, the brand also grow with ethics and values. Each have their own priorities dos and don'ts.They have grown with those values and it is those values which have grown with generations that make the difference that we call as 'feel', which trigger the passion when one start living with it.We can call it the soul of the car. In today's world we only know how to look in to the car through the profit that it brings to the company. The more profit it brings, we think more safe we are by buying that car. Not the actual safety but a virtual safety more oriented towards anxiety.We may tell, they are popular because they make ultimately good cars. But what is good and what is bad. I have already said that every company want to make good cars. No one want to make bad cars. But goodness is not a single entity. It has many factors. Some of them complement each other and some of them contradict with each other. Then comes the most important situation. A trade off between the goodness factors. And the inherited values, that influence tremendously on this trade off, to make the final product different from each other. For some of the cars, the prioritis are safety, for some it may be drive quality, for some the priority may be power and for some they go for a balnce between power and safety. The list doesn't stop here.There are some which are mainly driven by profit and rest of the things get adjusted for this main motivation. There are no strict way by which we cam measure, which are the values that they follows. But we can smell it of if we live with the car and observing the other cars. What are the most important priority/value for a car. Look at the example of a man. Whatever the difficult situation one has to undergo he will not leave the qualities that he value most. We have heard about poor auto drivers returning the jwellery to the persons who lost it.Just look at the case of fiat below. When we think about Fiat What is coming to our mind. No doubt safety,drive, power,style etc. Look at the palio. It has come with the power that a Indian hatch has never experienced. Is it power that it has the most priority. I don't think,because they are build like tanks. They have come with best safety features of that day which has priced it higher level and killed their sales. If they were made it cheap they would have made it a more powerful hot cake even with the not-so-good dealers that they had.The power was secondary to safety.It is their superiority in technology which bring the power not the priority for power. They never taken the path of making cheap power full vehicles to fetch the market share. I am not drawing graph with one point. Look at punto and Linea. Remember Stile,punto and Linea are the first cars that they are introducing after a failure(monetary) in Indian market. If they were oriented by profit-alone mind they could have made the entry by removing many safety features and making it a hot cake in market. They didn't do it because they are not grown with those values.That is the reason they seems to be slow in growth. Until they develop a safe product they will not tailor their product with compromising safety. They have compromised the interior for safety and then drive. Still their drive quality is much much superior than others. There is no need to worry if a lightweight vehicle overtake Fiat and go even if they share the same engine.We don't have to worry that some other cars have better plastics. Each car is following their own values. A fiat owner should realize it. His car grown generations with ultimate safety as first priority and power and drive is next to it.Still they make most powerful cars they are the smarter than others. Is in't it?