This is OT a bit but @Turbothinghy is spot on correct about cannibalization. @Vidhyashankar Kannan The Avventura WAS advertized, both before launch AND at launch. Youtube (with tens of thousands of views), tvc-s, full-page newspaper ads, half-page ones too....It was well-reviewed and given high praise, initially even and especially by Autocar. It did enter a segment with minimal competition from the dominant oligopoly (MS, HY, H). It did create 'buzz', it did provoke defensive, copycat advertizing from Ford as well as Toyota, and an outright concept-copycat car model altogether from Hyundai no less, the Active. It was hurt by the huge (1 to 2 lakh rs.) year end discounts on old stock Punto-s and Linea-s, and the awful launch timing-management (after the Evo, after the 'festive season', in the depreciation affected month of december etc). Which, presumably, is what got Nagesh B. sacked, a very reputed professional automotive r&d engineer though he is. I am, nevertheless, happy to report increased-frequency sightings of the Avventura in Delhi NCR (saw 2 today), as also of the Evo. It's June, hence my sense that last year-end's, dealer-supporting, epic-discounting on older Punto-s and Linea-s REALLY prevented both the Evo and the Avventura from being seen in meaningful numbers on roads soon after launch. Even adjusting for the inertia of buyers vis-a-vis the 'Fiat' brand and its reputed ASS etc mediocrity. In a herding-biased, risk-averse, confidence-lacking, often neurotic, ill/mis-informed consumer-behaviour-based car market like ours, a new launch that doesn't excite and be seen to be 'success hai' IMMEDIATELY.....is doomed. As usual, we either have big 'hits' or utter 'flops', hardly anything in the middle. I am dead sure, then, that the Evo+Avventura could've outsold the old Punto sales, grown it net by say 300-600 cars, IF the dealer-support-year-end-discounting hadn't been forced on Fiat, and if Nagesh (? or whoever) hadn't messed up the sequencing and timing of these cars' launches. Instead, Fiat sales are exactly, on average, where they were last year in June, the year before that and the previous one too (more or less)! The cars, the facelifts, the added quality and equipment, the pricing and EVEN the advertizing were not at fault, not much at all, IF at all. Imo. Sigh. Shrug........ONLY till the AbarthFiats launched, don't sell that much, and so inevitably back to bewildered sighs and fatalistic shrugs!