I have not had any occasion to experience Toyota dealerships, but from your description it is obvious that they are fully in line with Toyota brand values (whatever they are). See, the thing is, as you said it yourself, most of its volume cars (including Innova) are sold to taxi and fleet operators. Yet they are a far cry from some one like, lets say, a Tata dealer. And if a customer is impressed with this approach, then he/she will definitely appreciate the safety message that Toyota is also now trying to spread by making active and passive safety devices as standard. Its not about how well built their cars are- its about the message that you give to consumers. And what Toyota is doing BETTER than all others (except perhaps VW) and notably compared to mass market leaders like MSIL/Hyundai, IS that you need not fleece customers to provide safety features. I am sure there is a next-to-nothing difference in the car prices of a base Etios with dual airbags (Standard) vs base Etios without. Thats whats important. Its the next evolutionary step in implementing global safety standards in Indian cars. It is ironic that some of the cars in UK have base models without Air conditioning, but have multiple safety features as standard. The average Indian may baulk at this when he reads this, but it will slowly sink in. A Safety device should not be a value differentiator. So, just to grab this thread back on its track, Fiat should bring in those multiple airbags, ABS, ESP as standard on these Abarth cars. And get rid of that party trick called "inclinometer". In any case they are not expected to be volume sellers. So why fuss over costs ?