Till they make a localized version of this car, I do not see it making any difference to the brand. Luxury cars sell because of brand perception and Abarth does not have the recall of a cooper. India is a strange market and at such prices most folks would go for something larger and more economical from Audi or BMW. A localized one - at sensible prices now that would be one hell of a machine. Like the Linea they sell in Brazil only should do with a new product.