Discussion in 'Fiat Global News' started by Gaurav Chakraborty, Jul 16, 2013.
Mr Pierantonio Micciarelli and his fiat story:
The Fiat 2300S Coupe Is Suspended in Time - YouTube
How I wish Fiat would do a slightly-not-too-much retro interpretation of this car or the 129 spider, or indeed the great old 1100/Padmini for the promised Linea-replacement in 2016. They'll really be able to do standout branding and USP-ing with such a classic-yet-contemporary styling, given our lingering memory of the desi Fiat 1100. "It's a Fiat!" is what the car should make everyone in India say, without thinking, cutting-edge new but yet 'old-world', retro-modern-India, one might say.
India never got the 500, but the rest of the world 'got' it perfectly because it was an properly contemporary interpretation of one of the authentically classic-modernist car designs.
But we know and most people still love the aggressive modernist lines and sharpness (esp the front) of the 1100/Padmini! Maybe, then, they should do a special-for-India, slightly 'retro' version of then-new 2016/17 Brazilian Grand Sienna they're planning as replacement for the Linea?
Otherwise, how can they outgun the pseudo-futuristic, pseudo-luxury POS Japanese and Korean sedans, in a market that grewup thinking of the Santro as the epitome of good, aspirational middle-class taste?!
They should emulate what Vespa have managed to do with the Indian VX125: technologically and in engineering and build and quality and reliability terms THE BEST scooter in the market, yet striking a chord with even the most vernacular, least global-chic buyers (albeit for a premium price) thanks to its forever-modern, agelessly classic yet young and vivacious styling!
We may be a young, aggressively aspirational car culture that just loves un-classical pseudo-futuristic styling ('fluidic', gashes, cuts, creases, and garish interiors too a la Hyundai and Honda) but, ironically, we are an old old car culture (from British-colonial days) too and so even we can 'get' the retro-chic point, can't we?!
Interestingly, they are going to do just this, along the lines of Vespa, Mini and the Fiat 500, with the Mazda manufactured (based on Miata) new Fiat 129 Spider/Roadster coming up for EuroAmerican buyers later this year.
Of course it goes without saying that the car, retro or not, will have best-in-class ride, handling, steering, braking, build, safety and VFM, but then that is true of the decidedly cold-selling Linea too, a beautiful car in its own right, the most beautiful in its class even today, so is not the go-retro-style the only way to really cut through the Jap and Korean-centric car tastes that are now so dominant in this car baazar.
Fiat should have the courage in India to embrace and cite and quote its history and heritage as an early and original INDIAN car company, rather than only seek to try, and fail, to make people forget the troubled Uno and Palio (and Tata) years. Otherwise: trying to outdo the Japs and the Korean is and will remain a mug's game in this automotive culture!
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