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2014 Tata Zest launched at INR 4.64 lakhs

Discussion in 'Non FIAT Cars and two wheelers' started by gazgotta, Aug 12, 2014.

  1. gazgotta

    gazgotta Amatore

    Messages:
    110
    Namma Bengaluru
    Namma Bengaluru
    Grande Punto 1.2
    Tata Motors today has launched its much anticipated Zest compact sedan.

    [h=2]Tata Zest Petrol Prices:[/h]
    1. Tata Zest XE – INR 4.64 lakhs
    2. Tata Zest XM – INR 5.25 lakhs
    3. Tata Zest XMS – INR 5.43 lakhs
    4. Tata Zest XT – INR 5.99 lakhs
    [h=2]Tata Zest Diesel Prices:[/h]
    1. Tata Zest 75 PS XE – INR 5.64 lakhs
    2. Tata Zest XM – INR 6.27 lakhs
    3. Tata Zest AMT XMA – INR 6.99 lakhs
    4. Tata Zest XMS – INR 6.45 lakhs
    5. Tata Zest XT – INR 6.99 lakhs
    [ Prices are ex-Showroom, Delhi.]


    Source IAB.
    2 people like this.
  2. zenwalker

    zenwalker Esperto

    Messages:
    2,150
    Bangalore
    Looks not zesty as i hoped for.
    Interiors and exteriors are just blunt and dull.
    Damn those front grills, idiot FIAT did not just take it from them.
    Steering design looks like some what copied-inspired from honda.
    Alloys from Linea
    Seats and door plastics and dashboard just looks very plasticy and cheap just from the pics itself.
    HU seems to be good in terms of looks though not wowish.
    Overall shape looks like inspired from Amaze.
    Observe the dials a bit closer, each markings are shaped like Coffins. So even at 0, getting into coffin is certain :evilsmile
    Tata-Zest-Diesel-F-Tronic-AMT-Review-tacho-1024x677.jpg
  3. Bala

    Bala Esperto

    Messages:
    1,070
    Villupuram
    Very competitive and aggressive pricing.
    Would be a game changer in tier two towns like mine,where it certainly makes more sense than swift, dezire, grand i10, brio, amaze. And ritz.
    Would kill several cars across segments.
    Well done TATA.

    - - - Merged Post - - -

    Tata to several cars :)
    Last edited: Aug 12, 2014
  4. gazgotta

    gazgotta Amatore

    Messages:
    110
    Namma Bengaluru
    Namma Bengaluru
    Grande Punto 1.2
    Very aggressive pricing by TATA. Just after I20 launch TATA drops in Zest with this killer pricing! :cool:

    5 - 10L bracket is getting heavily confusing for the buyers with CSedans,premium hatchbacks,CSUVs all in near pricing :) Polo/Puno/I20 would have to deal with stiff competition ahead.

    Seems to be a Game changer and will bisect multiple car options and brands if TATA can hold on to good quality and better ASS! TATA is Revving! :devil
    Last edited: Aug 12, 2014
  5. pabhishek

    pabhishek Esperto

    Messages:
    1,379
    Oslo
    Pune
    Linea T-Jet
    So, finally a diesel automatic at almost 8 lac on-roads!!!

    It will sell like hot cakes if its niggle free,, unlike other tata cars

    Lol!! You have quite a good observation power :)
    Last edited: Aug 12, 2014
    1 person likes this.
  6. Bala

    Bala Esperto

    Messages:
    1,070
    Villupuram
    So,the new mantra in pricing is sell it at no margin,we will recover the profit when the car comes for servicing and repair.
    The taxi market should grab this car with spares and service available all over the country.
    Tata should have launched the car a day before Hyundai launched elite I20, Hyundai would have cut the price by at least 20k.
  7. gkuppuprasath

    gkuppuprasath Novizio

    Messages:
    43
    coimbatore
    Here the comparision chart from indian autos blog
    Petrol
    Tata-Zest-vs-Maruti-Dzire-vs-Honda-Amaze-vs-Hyundai-Xcent-petrol.jpg

    Diesel

    Tata-Zest-vs-Maruti-Dzire-vs-Honda-Amaze-vs-Hyundai-Xcent-diesel-1024x337.jpg
    Last edited: Aug 12, 2014
  8. anoop

    anoop Superiore

    Tata have priced the car well - it is not only cheaper than other sub 4M sedans, but even cheaper than Elite i20.

    I hope TATA will be greeted with success this time.

    A quick price comparison - prices are all ex showroom Delhi, metallic colors. Prices are taken from respective manufacture websites.

    tfi.PNG

    Zen - personally, I disagree with each of your statements, but then, to each their own.
    Last edited: Aug 12, 2014
    5 people like this.
  9. PersianPrince

    PersianPrince Novizio

    Messages:
    35
    Kangra
    very good pricing by Tata. i feel this could make a huge competition for the top selling compact sedan Dzire.
  10. teky

    teky Esperto

    Messages:
    1,587
    Chennai
    Excellent pricing and package overall the Zest is. The Diesel AMT is a perfect one for City roundabout cheap and economical.

    Hopefully the aam junta will look beyond the badge and make this success.

    OT - it's shameful to see other companies launching AMT but Fiat owning the technology is sitting back and watching. Wonder what they discuss in board meetings - what's the next component we can sell!
    1 person likes this.

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